Employers - Is it just me?

[Pwig]

I'm currently in the process of starting a company, and I need a few work from home part time employees.

I have had nearly 50 applicants in the past week or so, and less than 10 have attached a cover note to the CV.

Is this normal? If I was applying for a job, especially a sales job as this is, I would be selling myself from the start saying 'please please pick me'

Is it the kind of job it is, or is this normal?