Have we reached peak "overs"?
Discussion
SS/WG Sky Dweller blue dial:
£20,750....RRP £10,600
http://www.watchfinder.co.uk/Rolex/Sky-Dweller/326...
The black dial is slightly less at £19.750:
http://www.watchfinder.co.uk/Rolex/Sky-Dweller/326...
At stroke the seemingly over blown SD43 market looks positively sane in comparison.
And will just lead to a torrent of people wanting to be on the waiting list not because they want watch but rather to make a buck....seems to me that Rolex are creating this issue by stifling supply, yet they produce over 1 million watches a year so just make some more of the ones people want.
I know it's a delicate balance as many people want a SS Rolex sports because of the residuals but it seems to have tipped too far the other way.
I wanted a SD43 and toyed with the idea of paying 12k for one but in the end I couldn't do it ended up putting my name down for one via friend who buys lots of watches from our local Rolex AD and gave he me an intro to the branch manager, even then it's going to take 12 months.
Madness.
sad61t said:
If you are not an existing, regular, customer, is there any point in going into an AD?
This is the issue, there are so many people who just want to flip the watch ADs are very wary of anyone they don't know so the AD told me. I had to get a friend to introduce me as a contact to get on the "real" list so to speak. Odd times....
ZesPak said:
Why would the AD care? They just want to sell everything, and they can.
The question is, is Rolex making money on these second hand sales? Otherwise it seems like stifling supply is a big risk, they could sell more at RRP than they are now, so they miss out on sales now. The only way forward then is keep supply low and hope interest in the watches stays, as upping supply now could mean a lot of flippers but also other people (who hoped for very good residuals) get cut.
They do care and my local AD manager told me they do. They will not take people on to the waiting list that they don't know for the on demand watches. The question is, is Rolex making money on these second hand sales? Otherwise it seems like stifling supply is a big risk, they could sell more at RRP than they are now, so they miss out on sales now. The only way forward then is keep supply low and hope interest in the watches stays, as upping supply now could mean a lot of flippers but also other people (who hoped for very good residuals) get cut.
Not sure what point you're making tbh.
DJMC said:
It's clever that Rolex make the fugly ones the ones people want to buy... SkyD... Daytona...
They must be rocking with laughter in their ivory (or ceramic?) tower that they've created demand for watches they'd struggle to sell if they were freely available.
Well done Rolex!
Good job for you that you like the ones that are discounted, every cloud........They must be rocking with laughter in their ivory (or ceramic?) tower that they've created demand for watches they'd struggle to sell if they were freely available.
Well done Rolex!
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