Great article; Petrolicious up for sale
Discussion
I really enjoy Petrolicious and am sad to see how the wheels came off- no new content since July 1..here is what happened:
https://www.bloomberg.com/news/articles/2020-07-11...
https://www.bloomberg.com/news/articles/2020-07-11...
I thought the business model for Petrolicious was perfect. High production values ,early into the use of short videos,access to interesting people and videos.
What surprised me was how fragile it was and how it couple come apart on the basis of the ill-judged comments of the founder.
The lesson is to think twice before posting stuff on social media. Everything you say,everything you publish lasts forever. Recently a very senior executive at Boeing left after someone dug up and article he had published 30 years ago. As someone who spent many years in information technology o remain astonished by the things people say on social media.
I doubt if the founder of Petrolicious had any inkling of the consequences of his comments.
Even here on PH I have always worried about getting involved in political/societal conversations. However,each to his own of course.
What surprised me was how fragile it was and how it couple come apart on the basis of the ill-judged comments of the founder.
The lesson is to think twice before posting stuff on social media. Everything you say,everything you publish lasts forever. Recently a very senior executive at Boeing left after someone dug up and article he had published 30 years ago. As someone who spent many years in information technology o remain astonished by the things people say on social media.
I doubt if the founder of Petrolicious had any inkling of the consequences of his comments.
Even here on PH I have always worried about getting involved in political/societal conversations. However,each to his own of course.
Well..looks like it is sold...got the email below today- wonder who buyer is?....( I was a founding member)...
Dear Petrolisti,
Kika and I want to personally thank all of you for your support, enthusiasm, and excitement over the years. A big thank you to our Members who helped make possible our premium series and the Drive Tastefully quarterly magazine which is a pure labor of love. Most of all, we want to extend a heart-felt thank you to our Founding Members who believed in the brand and in our vision for offering premium content to our community. We often receive fan mail expressing how much Petrolicious has inspired you to buy that first classic car, or start that first project, or do your first track event. It’s our turn to thank you for how much you have inspired us to continue with this enterprise and push our limits.
The time has now come for us to pass the baton to new owners and management. I believe the new management truly understands and appreciates what Petrolicious stands for, and I’m very much encouraged by their vision for where they want to take the brand. Like you, we will continue to follow Petrolicous closely and will look forward with bated breath for the next film, event, or whatever new offering will be in store.
As always, Drive Tastefully.
Afshin Behnia & Kika Vigo-Behnia
Stay in touch on IG at @Petrolista
Dear Petrolisti,
Kika and I want to personally thank all of you for your support, enthusiasm, and excitement over the years. A big thank you to our Members who helped make possible our premium series and the Drive Tastefully quarterly magazine which is a pure labor of love. Most of all, we want to extend a heart-felt thank you to our Founding Members who believed in the brand and in our vision for offering premium content to our community. We often receive fan mail expressing how much Petrolicious has inspired you to buy that first classic car, or start that first project, or do your first track event. It’s our turn to thank you for how much you have inspired us to continue with this enterprise and push our limits.
The time has now come for us to pass the baton to new owners and management. I believe the new management truly understands and appreciates what Petrolicious stands for, and I’m very much encouraged by their vision for where they want to take the brand. Like you, we will continue to follow Petrolicous closely and will look forward with bated breath for the next film, event, or whatever new offering will be in store.
As always, Drive Tastefully.
Afshin Behnia & Kika Vigo-Behnia
Stay in touch on IG at @Petrolista
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