Is ITV's ad revenue stream in trouble ?
Discussion
Whilst watching Poirot on ITV 1 on Christmas day, both my Father and I noticed that the penultimate ad break at circa 22:45 did not include any product adverts, just trailers for future programming.
If they cannot fill effectively a high value peak time slot on their main channel with any ads, what chance do they have ?
The slots seemed to get less and less ads and more trailers as the evening progressed, before the one noted above.
I know there are only so many furniture and Boxing Day sales ads that the human can cope with, but to have a 3 minute break just filled with forthcoming programmes must show how weak the market still is.
If they cannot fill effectively a high value peak time slot on their main channel with any ads, what chance do they have ?
The slots seemed to get less and less ads and more trailers as the evening progressed, before the one noted above.
I know there are only so many furniture and Boxing Day sales ads that the human can cope with, but to have a 3 minute break just filled with forthcoming programmes must show how weak the market still is.
You get used to it on ITV 2, 3 & 4. Just surprising to see it on ITV1 on Christmas Day evening. One single advert would have made it less apparent.
Perhaps I should have
more 
On ITV 3 & 4, daytime re-re-runs of old 2 hour dramas (Morse, Frost, Poirot, Midsomer etc), run an additional 10 or 15 mins to allow for additional adverts- but this is probably due to rate chargable for audience footprint and the need for more airtime at less per second charge and less regulation.
Overnight they often only run 1 hour 45 and tend to only have "station bumper/sponsor ident" in and out and a trailer in the break.
I know ITV had a terrible 2008 but thought they were recovering, primarily due to return of advertising budgets.
Perhaps I should have
more On ITV 3 & 4, daytime re-re-runs of old 2 hour dramas (Morse, Frost, Poirot, Midsomer etc), run an additional 10 or 15 mins to allow for additional adverts- but this is probably due to rate chargable for audience footprint and the need for more airtime at less per second charge and less regulation.
Overnight they often only run 1 hour 45 and tend to only have "station bumper/sponsor ident" in and out and a trailer in the break.
I know ITV had a terrible 2008 but thought they were recovering, primarily due to return of advertising budgets.
Dave Angel said:
tubbystu said:
...rate chargable for audience footprint ..."station bumper/sponsor ident" in and out and a trailer in the break.
Can someone out there please translate this into Her Majesty's English? 
tubbystu said:
...rate chargable for audience footprint
Audience size by demographic. Number of % of target viewers watching. Ads are cleverly placed when they perceive the right audience should be watching. The rate chargeable for the audience footprint is obviously different for both the perceived audience size and demographic grouping for an X Factor broadcast compared to say a Countdown broadcast. tubbystu said:
"station bumper/sponsor ident"
Those annoying, brought to you by, or sponsored by psuedo ads. The audience is supposed to think "oh those nice people at ******** have helped make this programme". Causing a warm glow ( and I mean glow ok)toward the advertiser.tubbystu said:
in and out and a trailer in the break.
If two of these sponsor ads are either side of just a programme trailer rather than ads. HTH
And JFTR I do not work in advertising, but have some occasional involvement in TV production so can speak the speak. Sorry.
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