Are BA pricing themselves out of the market?

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Anyone know what's going on at BA? I have tended to fly with them to collect the Avios even if they are slightly more expensive, but they are pricing themselves out (for me anyway)

Example 1

Flights to Barbados at Xmas - BA Business over £6k per person, Virgin Upper Class £2500 - I went with Virgin (via Manchester rather than LHR, but worth it for the saving). BA flights from MAN were still over £6k on the same dates.

Example 2

Flights to Geneva in March '23 - Economy £330 (i do the same dates every year and they are normally between £130-200) - I am going with Swiss at less than £120, both from LHR

Seems crazy pricing to me, I'm guessing they just want business passengers where the company pays without questioning the price.

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Roman Rhodes said:

Just booked BA Business LHR to Barbados in March 2023 - cheaper than Virgin Upper Class. The pricing algorithms will primarily work on supply/demand, nothing to do with going for a certain 'market'.

Interesting, how much did you pay?

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Roman Rhodes said:

Return for 2 was < 7.1k, Virgin was > 7.5k.

Not a huge difference but Virgin planes are tired and the BA planes from LHR have the upgraded Business 'suites' rather than the 'climb over your neighbour' bks they have on LGW flights.

This a no brainer to fly BA for me, especially if the aircraft is fitted with the new BC, I'd probably go up to an extra £500pp for BA & new BC, however I ain't paying an extra £3.5k pp which is what they want for my Xmas dates.

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Pistonheader101 said:

They do using holiday tinder. Includes checked luggage if booking hotel too

What is Holiday Tinder?

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Pistonheader101 said:

Sorry - holiday finder


https://www.britishairways.com/travel/holiday-find...

Ahhh, I've used this several times in the past and agree the flights plus hotel option do tend to be cost effective, however looking now, they want £14k for 2 people to Barbados for my dates for a 3 star hotel, so I'll decline!

It will be interesting to see if it carries on being cost effective.

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yellowbentines said:

Increased BA prices, a sign of the times, or just looking too far in advance? I always thought the earlier you book the better, maybe that's not the case.

BA flights have always worked out cheaper for me by booking well in advance, clearly not anymore.