Subaru in UK/Europe vs America

[MadmanO/T People]

Hello. It's PH's token Yank, here. I'd like to pose a question to all and sundry in the hopes you can solve a mystery for me. I've been wondering why Subaru struggles to sell cars in the UK and Europe and yet, across the pond, we can't get enough of them.

In 2020 (admittedly, a horrible year for selling cars) Subaru sold only 935 cars in the UK and 19,966 units in Europe. That same year, Subaru sold an incredible 611,942 units in America. Subarus are extremely popular in the more snowy parts of America; places like New England, the Pacific Northwest and Colorado. Even in Middle Tennessee, where I live, Subarus are EVERYWHERE despite the fact we get very little snow. So why is there such a huge discrepancy in sales between the US and the UK /Europe?

This article highlights the issue at hand....

https://www.torquenews.com/1084/subaru-europe-cant...


Is the difference simply down to marketing? I ask because, in America, Subaru has cultivated an image as a car for young, active, outdoorsy, environmentally (and socially) conscious adventurers who love nature and seem to all own dogs.

This recent TV ad for the new Subaru Solterra electric car is typical of the sort of touchy-feely eco-warrior vibe which Subaru in known for...

https://www.youtube.com/watch?v=a66oU3ZuhwQ&ab...


Thanks in advance to all who respond and help to satisfy my curiosity!