Cars & Car Conversions Magazine has been closed!
Discussion
I found out a couple of days ago that after 40 years Cars and Car Conversions magazines has been closed, a decision taken after the October issue of the magazine had gone to press (the issue with a blown Ultima on the cover bearing this sites name on its windscreen is the last ever)
IPC Media who own the title think that people tinkering with their cars doesn't happen any more. We know thats utter rubbish, but a more difficult point to argue against is that sales were down to 7,000 copies a month and returns from the newstand up to 70%. Also, advertisers who used responses to measure the value of the advertisements in the magazine were pulling out. Maybe the internet can be blamed for this since it is so easy these days to find out where to get parts or look at classifieds online instantly instead of waiting a month for a magazine to be published. They tried to sell it but say that they didn't even get a bid. So they have written to subscribers and told them that they can get Racecar Engineering or their monewy backwhich is really the end of that title for sure.
It seems that the staff were not made aware of this decision until it had already been made hence why the October issue has next months magazine info etc. They are now looking for jobs...
The magazine got me into motorsport - my first event was the final of the 1993 CCC Converted Car of the Year doing a sprint at Curborough - and my XE powered Sylva Fury was featured in it in 1997. So I will mourn the passing of the great title, what will step into the hole left by CCC?
Certainly not comics like Max Power/Fast Car/Redline these are far too basic in their content to satisfy the taste of educated pistonheads!
IPC Media who own the title think that people tinkering with their cars doesn't happen any more. We know thats utter rubbish, but a more difficult point to argue against is that sales were down to 7,000 copies a month and returns from the newstand up to 70%. Also, advertisers who used responses to measure the value of the advertisements in the magazine were pulling out. Maybe the internet can be blamed for this since it is so easy these days to find out where to get parts or look at classifieds online instantly instead of waiting a month for a magazine to be published. They tried to sell it but say that they didn't even get a bid. So they have written to subscribers and told them that they can get Racecar Engineering or their monewy backwhich is really the end of that title for sure.
It seems that the staff were not made aware of this decision until it had already been made hence why the October issue has next months magazine info etc. They are now looking for jobs...
The magazine got me into motorsport - my first event was the final of the 1993 CCC Converted Car of the Year doing a sprint at Curborough - and my XE powered Sylva Fury was featured in it in 1997. So I will mourn the passing of the great title, what will step into the hole left by CCC?
Certainly not comics like Max Power/Fast Car/Redline these are far too basic in their content to satisfy the taste of educated pistonheads!
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