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How is this going to go down? Will Liberty see itself as included or exempt in the UK? Quotes from BBC News.
The Remote Gambling Association (RGA), which includes Bet365, Ladbrokes and Paddy Power, has struck a deal to stop adverts during live sports broadcasts.
Horse racing will be exempt from the restrictions - given the commercial importance of gambling on its viability - but all other sports will be included.
The deal follows extensive talks between firms - also including SkyBet, Betfred, Betfair, Stan James, Gala Coral and William Hill - to ensure no adverts will be broadcast for a defined period before and after a game is broadcast.
The Remote Gambling Association (RGA), which includes Bet365, Ladbrokes and Paddy Power, has struck a deal to stop adverts during live sports broadcasts.
Horse racing will be exempt from the restrictions - given the commercial importance of gambling on its viability - but all other sports will be included.
The deal follows extensive talks between firms - also including SkyBet, Betfred, Betfair, Stan James, Gala Coral and William Hill - to ensure no adverts will be broadcast for a defined period before and after a game is broadcast.
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