What happened to Ghia badged Fords?

What happened to Ghia badged Fords?

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white_goodman

Original Poster:

4,042 posts

191 months

Tuesday 24th July 2012
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My neighbour has just bought a 2005 Fiesta Ghia. Parking sensors and beige leather on a Fiesta - quite impressive! It just made me realise that I haven't seen a Ghia-badged Ford for ages. Has they been phased out? Is there a reason for it or is it just a change like Escort to Focus? Ghia-badged Fords used to be the epitome of luxury (admittedly this probably meant velour seats, a rev counter and maybe a graphic equalizer on your stereo radio/cassette in the 1980s) but from what I gather, Titanium means top-of-the-range on a Ford now?