Tuesday 14th August 2018

MSO reveals 'Track Theme' 720S

There's a 'Pacific Theme' too as Woking again shows off the Super Series scope for personalisation

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Supercar customisation is big business nowadays. After all, who wants to spend hundreds of thousands of pounds on a car that's just like your neighbour's? What began as some special paint and stitching now goes as far as bespoke specifications and even one-off builds because, as we all know, the millionaire customer is always right.

This latest pair of Super Series McLarens from MSO follows the 720S Velocity seen at last year's Geneva show, again with bespoke additions aimed at "enhancing different aspects of the McLaren supercar's core character". The Track Theme (white car) has been built at the request of a McLaren Manchester customer, while the Cerulean Blue Pacific Theme car is going to Glasgow.

The 720S Track Theme is painted Anniversary White - a nod to McLaren's F1 cars of the 80s - with hand painted accents in Tarroco Orange and Carbon Black. The external carbon has a satin finish, with the internal orange accenting switching to McLaren Orange. Note too the harness bar, 100 per cent titanium and suitable for six-point harnesses should the customer so desire.

The 720S Pacific Theme is a little more subdued and a lot more blue, the exterior featuring Estoril Blue for the darker body accents and Cobalt Blue-tinted carbon as well as the predominant Cerulean Blue body colour. Inside there's more blue (hopefully the name is making sense now, if it didn't already), with seats, stitching and steering wheel all highlighted.

Both cars come with dedication plaques to mark them out as unique, and fans of MSO will be able to see the 720S Velocity and the 570GT MSO Black Collection at Salon Prive and Blenheim Palace at their respective supercar events soon. McLaren describes these products as making an exceptional car "even more special", which kind of begs the question: what would your vision of a 720S look like, with MSO's "limitless bespoke possibilities"?

[Macboy]

Do I get to be the first to say that, despite the sheers exuberance and excitement that almost everyone who drives one feels about the 720s, the sheers weight of special edition, option packs and "nods to the past" that Mclaren launch and publicise makes me groan with despair. Are they attempting to rival Aston Martin and their "Andy Palmer has bowel movement in shape of Lagonda badge" PR-everything strategy. If Mclaren don't put out a new content-free press release each week do they cease to exist (like a tree falling in a forest making no noise when no one is around)?