Wednesday 27th April 2011

Ferrari Announces Free Seven-Year Service Deal

Unlimited mileage servicing cover offered by the Prancing Horse

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Ferrari has announced an astonishing no-cost servicing deal that covers all the scheduled maintenance for its cars - regardless of mileage - for seven years, something it says is unique in the luxury car segment.

The Ferrari Genuine Maintenance programme covers all new Ferrari California, 458 Italia and FF models and is being offered as standard and at no extra cost. Better still, it 'sticks' to a single car, so is transferrable between owners.

The deal covers all standard maintenance items, as outlined in the service schedule. It's been designed to anticipate one service each year during the seven years, but, as there is no mileage restriction, owners who reach the service intervals by mileage (every 12,500miles) will be able to have their car serviced more than once per year.

The Ferrari Genuine Maintenance programme will be supplied as standard with all Ferrari California, 458 Italia and FF models delivered from 15 March 2011.

[CypherP]

Very wise move from Ferrari and I wonder whether this will now prompt other luxury brands to start thinking in a similar way?