Zenos working with Cosworth to develop hybrid drivetrain

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http://www.cosworth.com/pr-media/news-archive/auto...

Article said:

Hybrid Motor Assist systems are being adopted by the mainstream automotive industry but has not been set up for manual gearboxes. This new collaboration will seek to address that using the Zenos Car as a validation vehicle.

This suggest Zenos will be first to use the engine, but it should then start to make it's way into other low volume cars.

Is there an appetite for hybrids in this market? Added weight and complexity. Diluting the purity of the driving experience. Morgan have already dipped a toe in the EV water with the 3-wheeler but I assumed that was a novelty. With Cosworth onboard, I guess it's the future, or at least part of the future.