Do Ferrari need to increase production?
Poll: Do Ferrari need to increase production?
Total Members Polled: 56
Discussion
Just wanted to start some debate on this. Firstly, unfortunately i'm in no position to order a new Ferrari.
Every new model that they launch now (not including specials in this, TDF, etc.) is already sold out for at least 18 months, 2 years and in the case of the new 812, there is talk that the entire production run for the UK is sold. I love the exclusivity of the brand but with more and more people in a position to buy a new Ferrari now, it does seem a shame that it is so difficult to order one. This can't be a problem solely in the UK either? I'm not thinking of Porsche or Bentley numbers but surely Ferrari must be conscious that the market now is so strong they could increase production/UK allocation without having a detrimental effect on the brand or the second hand value of its cars?
Every new model that they launch now (not including specials in this, TDF, etc.) is already sold out for at least 18 months, 2 years and in the case of the new 812, there is talk that the entire production run for the UK is sold. I love the exclusivity of the brand but with more and more people in a position to buy a new Ferrari now, it does seem a shame that it is so difficult to order one. This can't be a problem solely in the UK either? I'm not thinking of Porsche or Bentley numbers but surely Ferrari must be conscious that the market now is so strong they could increase production/UK allocation without having a detrimental effect on the brand or the second hand value of its cars?
I'm not suggesting Ferrari make a massive increase in production, but hearing stories that the stock V12 GT is completely sold out just seems odd. If this becomes the case for every model can you see the day Ferrari UK start making customers sign a contract stating the owner can't sell the car on for 2 years, similar to Ford and the GT?
I remember been at my local dealership when the 430 Scuderia came out and been told by the dealer that they still had plenty of build slots available if interested. Long gone are those days!!
I remember been at my local dealership when the 430 Scuderia came out and been told by the dealer that they still had plenty of build slots available if interested. Long gone are those days!!
I suppose what I'm trying to get at in a very round about way is that proportionally there are/must be more people out there that want a Ferrari than there were 10 years ago and it doesn't appear (in my opinion) that Ferrari have increased production to meet this. Not that they have to of course!!
Out of interest how many cars do Aston Martin/Bentley/Lamborghini produce a year
Out of interest how many cars do Aston Martin/Bentley/Lamborghini produce a year
Gassing Station | Supercar General | Top of Page | What's New | My Stuff