AML - NEW UK SALES
Discussion
Murph7355 said:
... and would also be interesting to see how their profits are doing.
(Your table Andy, shows full year, but only part year for 2015, and obviously this year.) Profits?
I nearly choked on my canapés.
How much money must be being spent now, developing so many new models?
Edited by Jon39 on Wednesday 10th August 18:29
arp489j said:
Profit?
Maybe I am mistaken but, when has Aston Martin ever made a profit? Surely that would be missing the point entirely....
RB
Maybe I am mistaken but, when has Aston Martin ever made a profit? Surely that would be missing the point entirely....
RB
As you infer, AML must surely hold the business world record for this.
To answer your question, and taking the financial period 1913 to 2014;
Pre-tax profits in:- 2005, 2006, 2007, 2008, and 2010.
Rather than making profits, I think the amazing longevity has been achieved through creating that very rare combination of dream products, fantastic history, motor racing glory, big screen presence, and passionate followers who have included some deep pocketed 'investors', most of whom enjoyed themselves but never saw their money again.
( Hope that I have not missed out any profitable years. )
Y100 said:
Murph7355 said:
Adding to your previous table...(I plugged in 2014 from statista).
|| 2016 || 512 || To 31st July 2016
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
Would someone please add the Centenary years figures. | Year | New Registrations |
|---|---|
| 2003 | 483 |
| 2004 | 636 |
| 2005 | 1796 |
| 2006 | 2292 |
| 2007 | 2190 |
| 2008 | 1565 |
| 2009 | 1183 |
| 2010 | 1080 |
| 2011 | 1024 |
| 2012 | 932 |
| 2013 | 926 |
| 2014 | 864 |
| 2015 | 949 |
|| 2016 || 512 || To 31st July 2016
Not a pretty picture on the face of it, though it depends how many they sold outside the UK, and would also be interesting to see how their profits are doing.
As requested, Bob.
Table above.
2003 added.
2013 added.
2015 corrected.
Edited by Jon39 on Thursday 11th August 18:59
klmc said:
Is there a breakdown by model somewhere, as well as global sales figures?
Here is a chart of the overall figures, including the expectations for 2016 and 2017.
This is a topic that I posted recently, showing the most recent UK figures.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Ref. model breakdown.
A contributor did very good work on this a while ago, using the DVLA (UK) registration figures.
Unfortunately I have lost the link. Hopefully that gentleman will see your question.
I have never come across a model breakdown for the total production.
I think the Aston Martin Trust are hoping to receive more information, about historical production figures.
The chart clearly illustrates the initial enthusiasm for the DB9 and Vantage.
As most of us know, the Vantage concept was unveiled two years before production began, but I think there must have been a large number of advance orders.
A very dramatic change in fortune hit late in 2008, when the debt boom ended.
PS. By complete chance, I have just seen the model breakdown topic.
PhilipO did the work.
http://www.pistonheads.com/gassing/topic.asp?h=0&a...
Edited by Jon39 on Tuesday 15th November 11:15
jonby said:
Having said that, 2014/15 onwards includes the low run high price specials such as GT8, GT12, several zagatos, taraf, vulcan, etc which are a significantly higher price per unit and presumably, offer significantly more profit both in £s per unit and %age margin than the regular production models
Yes, there must be a much higher margin on the specials, especially with all those high price options. I am not sure, but was the Vulcan based on the One-77? If not, a new ground up design must have been very costly to develop, and there were only 24 cars to spread those costs. Hopefully it was not only the last few cars that were profitable.
A huge sum was raised to pay for new model development, but it is steadily being spent.
Product development costs: £115 million in 2014; £161 million in 2015.
Pre-tax Losses: £71.8 million in 2014; £127.9 million in 2015.
Philip0 said:
UK registration data updated to full year 2015....
Your chart Philip, clearly shows the big problem that motor manufacturers must constantly face.
Many buyers seem to just want to buy the latest model. The DB9 soon had a reduction in sales after the initial buying excitement. Vantage sales kept higher for longer. Perhaps there were more initial orders to fulfil, and of course the purchase price was affordable to a greater number of buyers. The recession then spoilt the 'party'.
In 2015, the light grey bar increased. Which models are within that category in 2015?
Philip0 said:
Jon39 said:
In 2015, the light grey bar increased. Which models are within that category in 2015?
Thank you Philip.
The new registration figures for December are now available.
A good result for December, with 107 new Aston Martins registered in the UK.
(December 2015 was 65)
That takes the annual 2016 total to 906.
(2015 was 949)
However, since 2005, the only lower annual figure was in 2014, at 864.
With, we are told, a full order book for the DB 11, hopefully 2017 will be a good year for UK sales.
The as yet unanswered question, will customers be driving the new Vantage this year? I think I read that the employees at Gaydon have recently been given a preview of that new model. Each one sworn to secrecy no doubt.
At intervals I revive this subject, but last year made the mistake of including '2016' in the topic title.
I don't think I can edit that title now, so am having to start a fresh topic.
This link leads to the discussion last year.
https://www.pistonheads.com/gassing/topic.asp?h=0&...
For the first half of 2017, UK new Aston Martin registrations have exceeded the whole of 2016.
2016 Jan to Jun = 467
2016 Jan to Dec = 906
2017 Jan to Jun = 982
Reg,
Yes, great progress this year at Gaydon.
Jonby and others have been talking about APs strategy, of having strong demand for the most recently introduced models.
If anyone has the time, I had the idea that we could compile data of the early quarters, UK new registrations for the DB9 and V8V.
Then compare that with the latest introductions. We would then spot the inevitable quarter, when demand for DB11 begins to slow.
It should eventually indicate, whether the DB11 has had greater initial UK sales momentum, than the DB9.
The January 2018 UK registration figures were released yesterday.
Aston Martin
January 2017 = 189
January 2018 = 100
Philip O's excellent chart, reveals clearly the importance of just two models, in the 2004 onwards period.
Sales of DB9 and Vantage far exceeded those of other models, and the Company moved into profitability.
As we know, a succession of new models are planned, but with most of those expected to be high value, the DB11 and new Vantage will once again be the important core models numerically.
As AP has already explained, the DBX is probably going to be crucial to the success of the 'Second Century Plan'.
We don't know worldwide DB11 sales, but in the UK, it is possible that DB9 might be ahead.
Certainly not an easy business, but we all hope for success.
UK SALES
| QUARTER | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | 1 | 2 | 3 | 4 | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| DB9 | (2004) | 7 | 45 | 170 | 108 | (2005) | 378 | 429 | 331 | 117 | (2006) | 248 | 222 | 220 | 100 | (2007) | 293 | 236 | 169 | 146 | ||||||||
| DB11 | (2016) | 109 | (2017) | 352 | 186 | 124 | (2018) | (2019) |
( source DVLA )
Edited by Jon39 on Tuesday 6th February 20:20
According to the Society of Motor Manufacturers and Traders, these are the new UK registrations for Aston Martin.
| 2017 | 2018 | |
|---|---|---|
| January | 189 | 100 |
| February | 31 | 18 |
| Total | 220 | 118 |
The February figures are always low, I suppose buyers delay until March to have the latest registration for six months, but can just 18 new cars really be right for the UK market?
The UK new car registration figures for March were released today.
February is usually weak, because many car buyers like to wait for the registration change, making March one of the peak sales months.
I have no knowledge of AML's sales plans, but with a 46% decline from last year, possibly there might be some concerns.
Obviously few Vantage sales in the first quarter of 2018, pending the new model, but it does now appear that UK sales of the DB11 are fewer than those of the DB9, in a comparable period.
ASTON MARTIN UK ONLY
MARCH 2018 = 229
MARCH 2017 = 425
YEAR TO 31st MARCH 2018 = 347
YEAR TO 31st MARCH 2017 = 645
Wayne95 said:
That's quite a drop off, do you have model breakdown and average price per car? Not having the Vantage shipping yet must have an impact with few of the old model being delivered. However I would suspect the old model average price is much higher than before with the AMR cars shipping
The UK model information from the DVLA lags way behind the monthly registration figures from SMMT, so we do not yet know the latest model breakdown, Wayne. I don't think the 4th quarter of 2017, has yet been put online by the DVLA.
Further up this page, there is some model information for the DB11.
No idea about price per car. AML have only occasionally mentioned an average price, but being a private company, not many details such as that are revealed. I don't think an average price is regularly stated in their annual accounts ( the Companies House return ).
jonby said:
On the face of it, those are potentially alarming figures, although would be potentially less alarming if we had the context of global sales figures
Yes, it is annoying Jonby, that we can only obtain detailed information for the UK market.
I came across this website recently.
http://raycee1234.blogspot.co.uk/2016/09/aston-mar...
The figure shown for the UK is correct, but as for the other countries , who knows.
There is another page for earlier years, but the links are not very easy.
China is commented upon for being missing I think, but AML do occasionally announce figures for China.
Interesting how in some countries only a few cars are sold. Presumably there cannot be dedicated AM dealers in those places.
The DVLA UK new car registration figures are now available for the 4th quarter 2017.
I have been comparing the DB11 figures with those of the DB9, because each model has been the first, to represent a new era of planned growth for the Company.
After the first five quarters of production for both models, the score is;
DB9 = 1363 cars
DB11= 864 cars
Edited by Jon39 on Friday 13th April 12:14
PantsFire said:
Those sales look strong. Q1 18 will be very interesting.
If you are referring to the 2018 Q1 model breakdown PF, we have to wait ages for that.
However, the overall for UK has been posted on this topic.
ASTON MARTIN UK ONLY
MARCH 2018 = 229
MARCH 2017 = 425
YEAR TO 31st MARCH 2018 = 347
YEAR TO 31st MARCH 2017 = 645
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