An offer you can't refuse ?

[avinalarf]

Interesting article on page 9 of Business ,Sunday Times.
I was unaware of Andrea Bonomi's involvement.

[avinalarf]

Jon39 said:

Unaware, Steven? Keep up at the back.

Unlike yourself Jon I have a life and therefore have more on my desk than the minutiae of whom owns what of AM.

[avinalarf]

Jonby is quite correct with his analysis,whether one agrees or disagrees with its conclusion.

[avinalarf]

AMDBSVNick said:

Possibly.

But to "save" AML there will need to be a "range" of vehicles (to get the volumes required) starting at circa £50k and I can't see that happening.

Land Rover, Porsche, BMW and Audi have the market wrapped up and I don't see either Bentley, Maserati, AML or Jag making any headway into it.

All IMHO of course

I agree with Nick regarding the range of vehicles starting at circa £50K and indeed made that comment on this forum a couple of years ago.
However I'm surprised that he's put Jag into that category as their prices are fairly "mainstream".
AM will have to decide where they sit in the market,whether it be an expensive aspirational brand and therefore selling in limited number or a more mainstream affordable brand.
LR ,Porshe have managed to be both aspirational and fairly mainstream,with their pricing on some models,so it's obviously possible.

[avinalarf]

AMDBSVNick said:

Can you please look up Lycra Shorts sales too?

Perhaps avinalarf could provide feedback on this point

Lycra shorts........


I was resisting the temptation on commenting on lycra shorts but Nick's post has proven irresistible.
I don't sell or wear Lycra shorts so we will have to rely on Tony Hall for his opinion as he is an ardent proponent for
such attire,the tighter the better he's quoted as saying.