DBX Media Launch and First Deliveries
Discussion
Hi everyone,
Interested to know if anyone has any insight into how the DBX production is going? I know Aston have come out and said production is going well and first deliveries will start this month. But does anyone have a date of when the first delivery will be?
I'm also interested as to when the media will start getting test drives and be able to review the car.
I'm wondering if they will try and coincide it with their Q2 results on the 29th July to soften the blow?
Thanks.
Interested to know if anyone has any insight into how the DBX production is going? I know Aston have come out and said production is going well and first deliveries will start this month. But does anyone have a date of when the first delivery will be?
I'm also interested as to when the media will start getting test drives and be able to review the car.
I'm wondering if they will try and coincide it with their Q2 results on the 29th July to soften the blow?
Thanks.
soofsayer said:
When I was at my local dealer a few weeks ago they told me their demo car had been delayed due to component shortages from abroad. So I doubt they will be delivering customer cars imminently.
Separately I have heard that the new boss stopped the line at St Athan when he saw what was going on there, but that was hearsay.
Interesting, thanks for the info. Separately I have heard that the new boss stopped the line at St Athan when he saw what was going on there, but that was hearsay.
That's far from ideal from Aston's perspective. Hopefully they are able to get things back on track ASAP as they desperately need to get the DBX out there and selling.
Westlondondriver said:
Spoke to my dealer last week about when they might get a car - original plan had been to be taken on a test drive at Silverstone in May and then drive their demonstrator end of June/ early July, obviously neither happened. They said no definite plans yet but they thought given Aston’s need for cash they were likely to start shipping named customer orders before press cars or dealer demonstrators - ie the opposite order to usual.
Hmm interesting, that's good to know, thanks.It makes sense I guess that they need to get cars out to customers ASAP.
This video shows the DBX production line and would be appear to show cars that are in final assembly. (https://www.youtube.com/watch?v=gtjItVKv1W0)
The impression I get is that there doesn't seem to be much of a plan for the launch. It's very much, get cars built as quickly as possible and out to customers. Understandable I guess because of COVID, but I hope it doesn't impact the effectiveness of the launch.
https://www.instagram.com/p/CCnWFx0hN12/?igshid=ct...
Top Gear have got their hands on the DBX. Pulling a Valkyrie!
Top Gear have got their hands on the DBX. Pulling a Valkyrie!
Mr.Grooler said:
So none of the media are at an advantage, even when different countries’ media are involved; if you embargo the content then you can get lots of coverage at the same time and nobody is rushing to be in the first group to drive the cars rather than everyone reading the first review and nobody else wanting to bother!
Ahhh okay, that makes sense I guess.Do we have a date as to when the embargo is lifted?
rog007 said:
Crikey, that really doesn’t look good at all!
It’s actually a bit of a mess to my eyes.
I don’t know why, but a Vauxhall Adam came to mind!
I’m actually a big fan of it, it’s grown on me! Think it’s probably the best looking luxury SUV out there. Making an SUV look pretty isn’t an enviable task so think they’ve done a pretty good job. I can see why others dislike it though.It’s actually a bit of a mess to my eyes.
I don’t know why, but a Vauxhall Adam came to mind!
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