Did we think submarines, flats and helicopters went with AP?
Discussion
LTP said:
That explains the Bombardier name I thought I saw on the new F1 car. I wonder which came first?
As an aside, and at the risk of repeating myself, I was never convinced that the apartments, boats, submarines, etc were actually Andy Palmer's ideas. Sure, as CEO he sanctioned them, but I always suspected the impetus for these came from the "creative" side one level down the organisation.
As an aside, and at the risk of repeating myself, I was never convinced that the apartments, boats, submarines, etc were actually Andy Palmer's ideas. Sure, as CEO he sanctioned them, but I always suspected the impetus for these came from the "creative" side one level down the organisation.
For the stock market flotation to achieve the highest possible value, AP tried to convince the City share buyers (which he did) that AML was not a car manufacturer. The luxury goods sector quoted businesses, have a much higher rating (share price compared to profits ) than car manufacturers, which are considered as more mature businesses.
That is why he kept talking about AML being a luxury goods business, and saying it will therefore be immune from boom and bust. The City types only had to look back to AML in 2008, to see that was not true. At that time AML was of course private, so the customer cancelled orders and redundancies remained fairly quiet.
Most of the submarine etc stuff, was announced during the run up to the IPO.
I wonder how many Astin Martin submarines were sold ?
EDIT - I have just read the post above.
I expect 'into the ground', is something Bombardier try never to mention in front of their customers.
Edited by Jon39 on Friday 5th March 14:09
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