Friday 14th February 2003

Subaru Coupe

Exciting times ahead with new look to be unveiled in Geneva

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Subaru has released a teaser sketch of a new Coupe Concept Car for the 73rd Geneva Motor Show.

Described as signalling a whole new design language for future Subarus, the Impreza-sized car is a full four-seater.

Codenamed Subaru B11S, the Coupe will be unveiled on the Subaru Stand in Hall 1/2 at 9.30 am on 4th March by Fuji Heavy Industries President, Mr Kyoji Takenaka.

Subaru are aiming to produce a more consistent brand identity in future and this coupe is the start of that program. The distinctive grille in the sketch is likely to form the basis for the new look.

Whilst Subaru have enjoyed enormous success with their cars, the brand identity of their vehicles hasn't been strong, with models in the range sharing little in terms of common styling cues. This may signify the end of that lack of cohesion.

Links: Subaru Owners, Subaru Links

[Qualia]

So that's what car styling is all about? You sit in your stylish design office, waiting for inspiration to hit you. Next, you come across a car mag featuring a test of one of the current Alfas. You happen to have a look at one of the pictures upside down. Hm, sod inspiration, just use that. And bingo - a whole new generation of Subarus.
Boring!!!