M-Sport has devalued the M brand...

[Stick Legs]

I think that the fact that every BMW of any capacity can be had as an M sport has devalued the M logo.
I saw this on an ebay ad, to sell some stick on go faster plastic to SE spec cars, but thought it was quite funny!

[Stick Legs]

The point I was making was firstly that the M logo has become just a trim level. Think '80s Vauxhall, the mechanical difference between a CD and an SRi was gas shocks and spring rate, the rest was cosmetic.

Audi had the right idea with S-Line. BMW should have used some other device than M to mark out a trim level from true M cars. IMHO.

The other point was that on many models the SE is actually a nicer looking car, F10 M-Sport kit does it no favours I feel. IMHO.