Value (& costs) of a marketing video like this?

[anonymous-user]

So, I see this on the twitter



and have a look at the video that has now had over 1m views in about 8 days https://youtu.be/z3tCq7-QLO8

Does anyone know about the economics of such a thing?

How much to do the video? Any spend on promoting it needed? Expectation for conversions? How that all compares to a 'traditional' ppc campaign?

[anonymous-user]

I wonder what sort of conversion rate it is for teens that are influenced by chavs

£30k costs with 0.5% conversion from 1m views = £6 cost per acquisition

[anonymous-user]

I am curious how the economics of it stack up against 'traditional' ppc, especially in terms of likely conversion rates.

I wasn't aware of the "pay Youtube £10k - £30k and it will go viral" element of the equation.

Does that just get views (which I guess you could buy cheaply from seoclerks or similar anyway), or is it priced on click throughs?

[anonymous-user]

Interesting, thanks.

[anonymous-user]

Someone mentioned this video to me over the weekend, which prompted me to look again

I see it is now up to 2.3m views, which seems like a lot

Is there anyway - without access to the youtube account that posted it - to any more stats than those shown on the youtube page.

The average viewing time is 56 seconds, which seems good

Also, is there any way - again with access to the 'owner' account - of finding out how many app downloads the advertiser's app has achieved from the Apple / Play stores?

[anonymous-user]

Adwords, video ad option I guess

[anonymous-user]

Interesting stuff Tuna, thanks

2% conversion sounds reasonable, especially if the users are sticky once they have the app

I also saw a YouTube ad series for Vauxhall with @negdupree 's comedy characters - maybe it is a bit of a trend this comedy character angle?

E.g https://twitter.com/negdupree/status/8597770547237...

Edited by anonymous-user on Saturday 27th May 23:18