Delivery Only Takeaway -- Thoughts?
Discussion
Lurker - time to pop up with a post!
I THINK this has been discussed before but I couldn't see it. Thoughts appriciated:
Delivery only Takeaway/Restrauant. Industrial Unit near a City Centre, doing a wide range of Takeaway food delivered. Strong brand, smart packaging, decent app/website. Own delivery drivers in branded vehicles, uniforms etc. Wide range of foods, so an order could include a Chinese Meal, an Indian etc
Call it something like 'The Kitchen', spend a boat load on Marketing, Social Media etc. And employ decent chefs, quality food, high level of hygene etc. Charge a slight premium.
Main challenges as I can see it is people being concerned about ordering from a place they can't see, and costs associaited with own delivery fleet and marketing. Costed it out something like £75K to set up with some contingency.
Love peoples thoughts on A; it as a business idea and B; would you order from something like this.
I THINK this has been discussed before but I couldn't see it. Thoughts appriciated:
Delivery only Takeaway/Restrauant. Industrial Unit near a City Centre, doing a wide range of Takeaway food delivered. Strong brand, smart packaging, decent app/website. Own delivery drivers in branded vehicles, uniforms etc. Wide range of foods, so an order could include a Chinese Meal, an Indian etc
Call it something like 'The Kitchen', spend a boat load on Marketing, Social Media etc. And employ decent chefs, quality food, high level of hygene etc. Charge a slight premium.
Main challenges as I can see it is people being concerned about ordering from a place they can't see, and costs associaited with own delivery fleet and marketing. Costed it out something like £75K to set up with some contingency.
Love peoples thoughts on A; it as a business idea and B; would you order from something like this.
Thanks for all of the comments thus far. Wouldn't neccessarily disagree with any of it.
I think the Deliveroo point is valid, although I think if you are going for quality you need to control each area of the service and delivery is most important, mainly because of the condition (and temperature) of the delivered product.
The points on multipule food types is interesting. I'd see it as a benefit as a customer but it seems I'm in the minority?
I think the Deliveroo point is valid, although I think if you are going for quality you need to control each area of the service and delivery is most important, mainly because of the condition (and temperature) of the delivered product.
The points on multipule food types is interesting. I'd see it as a benefit as a customer but it seems I'm in the minority?
Thanks for all of the comments people, helpful.
The Deliverence post - ouch! That is exactly what I had in mind, albeit in a smaller City. Looking at it, it did work for a long time but as you mention, when they expanded they fell over. Others have also mentioned tight control of costs, staffing etc, seems key.
I'm going to go ahead, but I really like the idea (from somebody here) of having different brands for each food type so I'm leaning on setting up one as a trial run for a few months. Clearly this means we'd lose out on some of the benefits of having multipul food options, and some economies of scale but it will give a good insite into the market and the mistakes we make will be less painful (hopefully).
I'll post an update in a few months with progress.
The Deliverence post - ouch! That is exactly what I had in mind, albeit in a smaller City. Looking at it, it did work for a long time but as you mention, when they expanded they fell over. Others have also mentioned tight control of costs, staffing etc, seems key.
I'm going to go ahead, but I really like the idea (from somebody here) of having different brands for each food type so I'm leaning on setting up one as a trial run for a few months. Clearly this means we'd lose out on some of the benefits of having multipul food options, and some economies of scale but it will give a good insite into the market and the mistakes we make will be less painful (hopefully).
I'll post an update in a few months with progress.
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