Advertising - Electronics Design & Manufacturing Business

[Original Poster]

Hi chaps,

I'm currently in the process of evaluating how we may make best use of our marketing spend.

Currently we are spending approximately £1000/month using Google Ads (95% of our budget) and Bing (5% of our budget).

Should we be considering others?

We're on a big growth drive at the moment and the bulk of that is going to come from new business. As per the title, we are an electronics design and manufacturing business with a T/O of approximately £3M.

Are we spending enough?
Any other ideas?

[Original Poster]

Frimley111R said:

Original Poster said:

Currently we are spending approximately £1000/month using Google Ads (95% of our budget) and Bing (5% of our budget).

Should we be considering others?

No but are you 100% sure you've maximised your ROI on this with the best PPC agency and best converting landing pages?

I'm not sure in honesty, like most things I'd imagine we could do better.

[Original Poster]

StevieBee said:

Need a bit more info really.

What level of profit are you running?

Who are you selling to?

Are trades one-off or do you get repeat orders?

Are you working locally or nationally (or globally)?

What's the competition like and what are they doing?

Have you done any proper assessment of your current advertising?

Profit tends to be around the 30-40% mark. We typically work nationally the vast majority of the time although we do work in the States and Europe but, as I said, the vast majority is within the UK.

In terms of who we're selling to, typically companies with £1M+ turnover, often far more than that. Average is perhaps £10-30M annually.

Competition is absolutely there however we are renowned as one of the best, we've been trading for 27 years and have built up a very solid reputation in the industry. The majority of our competition relies predominantly on Google Ads and Bing.

I've started to properly assess our current advertising however we had an awful salesman looking after the leads for the best part of 2 years so it's really hard to gauge how the advertising has really performed in honesty.

[Original Poster]

Thanks all, very informative.

JPJPJP said:

Have you done any work on linkedin - connecting & communicating prospects in a structured way?

Absolutely! I have a Sales Navigator account and a premium account which provides me with 60 InMail's per month. LinkedIn is a key tool for us in terms of lead generation for outbound cold calling as well as social selling