Credit card charges.

Credit card charges.

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Anonymous-poster

Original Poster:

12,241 posts

207 months

Wednesday 22nd July 2020
quotequote all
Now that more and more people want to pay by card why can the buisiness not make a charge for supplying this service?
If you put your prices up then you are penalising cash buyers.

I know this if irrelevant to bigger ticket items but for small amounts it makes a huge difference to margin.


Anonymous-poster

Original Poster:

12,241 posts

207 months

Wednesday 22nd July 2020
quotequote all
Ham_and_Jam said:
Anonymous-poster said:
Now that more and more people want to pay by card why can the buisiness not make a charge for supplying this service?
If you put your prices up then you are penalising cash buyers.

I know this if irrelevant to bigger ticket items but for small amounts it makes a huge difference to margin.
I suppose it all comes down to perception. If you charge one customer more than another, you piss one off. Not good business.

Look at your business as a whole, calculate your profit margin for your business over all your products and customers. There are always certain products, services or customer types you make more money on, but what matters most is the bottom line overall.

I was reluctant to taking card payments at first, I hate paying for services where I don’t see the obvious benefit. However after having a card machine in our retail business for the last 2 years, we have seen our sales significantly increase. Probably 15% year on year. That has made the charges seem insignificant.

What I see everyday with people paying for things by card is adding extra items that they wouldn’t have when paying by cash. The average sale of a card is definitely higher than a cash sale.

I would say embrace it, proactively advertise you take card payments. You should do better business.
We have and are but why should the cash buyer be penalised for increased costs or me ,while the card payer gets of lightly even with a minimum £5 spend?