Google Ads - use competitors names

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Heres one for the web / google / social gurus.

Is it socially & commercially acceptable to use competitors names in a google list of ad words?

Asking for a friend!

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Thanks all, I am not looking to pretend I am someone else, I want to build my brand absolutely.

The question was using competitors names in my google ad words, so I appear when searching, not using competitions names in my google ad so I appear to be them.

I want to be AmericanAudioCo through and through, but I also want to be the go-to name for American Audio.

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Dick Dastardly said:

If you want to pinch traffic from rivals but don't want to be obvious about it and want to avoid a war, then there's a targeting option within Google Ads called Custom Intent Audiences. You can show display ads to people based on the keywords they've recently used for searches, and the domains they've recently visited. Chuck in the names of your rivals and their URLs and your banner/video/text ads will show to those people as they surf the web.

Thanks DD, that’s perfect info.

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