Growing an online sales platform
Discussion
Wife runs a business making wax melts candles and soaps and sells locally via her Facebook page and has 4/5 sales reps. She also has an online shop which atm does absolutely nothing. Shop is built on shopify and has been up now for a couple of years and generates very little traffic or much in the way of sales.
I’m currently in the process of freshening up all her product images to try and clean it up a bit but it generates very few visits and she would very much like to make use of it to drive extra sales
Firstly I’ll be very open and say I know very little about seo or web optimisation other than I understand it’s purpose and why I need it.
Does anyone on here offer or can reccomend a reliable one stop source to just hand it all over to with a monthly budget and say work your magic
What is the sort of ballpark figures for a small business to spend at the early stages of growing an online sales platform in thinking more hundreds a month than tens of thousands (an I being realistic when I think of spending say £3/400 a month)
Or would we be better served throwing stock at the problem like/share competitions on Facebook etc to drive traffic to both the Facebook page and site.
For anyone wanting a look it’s www.waxworx.co.uk
I’m currently in the process of freshening up all her product images to try and clean it up a bit but it generates very few visits and she would very much like to make use of it to drive extra sales
Firstly I’ll be very open and say I know very little about seo or web optimisation other than I understand it’s purpose and why I need it.
Does anyone on here offer or can reccomend a reliable one stop source to just hand it all over to with a monthly budget and say work your magic
What is the sort of ballpark figures for a small business to spend at the early stages of growing an online sales platform in thinking more hundreds a month than tens of thousands (an I being realistic when I think of spending say £3/400 a month)
Or would we be better served throwing stock at the problem like/share competitions on Facebook etc to drive traffic to both the Facebook page and site.
For anyone wanting a look it’s www.waxworx.co.uk
Edited by Glasgowrob on Tuesday 4th August 07:42
sociopath said:
Good lucj5 to the OP but what the heck is a wax melt and why would anyone buy them?
Ate they like the stuff that Lush sell (I don't understand how/why that shop makes a profit either tbh)
The profit margins on these kind of products are pretty good. to give you an example my wifes reps are making nearly a third buying at trade and selling at rrp. and even production cost over wholesale price is a decent profit on each item let alone selling direct at rrp.Ate they like the stuff that Lush sell (I don't understand how/why that shop makes a profit either tbh)
sociopath - good point regarding the full range on show on the landing page planning on trying to action a lot of the positive feedback i've gotten from here on my week off next week, really is appreciated and will certainly be looking to reach out to one of the guys offering their services here as well at some point once i've dealt with the basics first.
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