Critique my LinkedIn business development strategy
Discussion
Hi. I'd like to use LinkedIn to develop my network, increase awareness of my business and ultimately generate new customer inquiries. I'm a little bit old school in that I'm not that comfortable posting on social media platforms, but recognise that it could be a useful tool and part of business branding and sales generation. I've put together some thoughts on what I need to do and how to go about building my profile on LinkedIn - so to the more learned in this area, what do you think?
1. Make sure that my profile up to date. Include information on the business vision and values, key business USP’s and personal drivers.
2. Post at least 3 original content pieces that are relevant to industry, informative, interesting and credible to provide background content.
3. Start commenting on my networks connections posts.
4. Target specific connections in my area – business owners and directors, professional white collar workers etc via e.g. chambers of commerce, university alumni groups etc that I am members of.
5. Make the introductions personal e.g. ‘As we’re both members of the local chambers of commerce…’
6. Continue building reputation through additional content creation and sharing of other posts.
7. Introduce sales messages in to content and posts, e.g. the value of personal service, what does ‘proper’ account management mean, is personal service dead, why we are amazing at personal service.
Points
1 – 3 are about showing that the profile is current and relevant.
4 – 5 are about developing the network in a way that isn’t an automated bot approach. It’s about being genuine and authentic in building a network.
6 – 7 is building a reputation and feeding a sales message into contacts.
1. Make sure that my profile up to date. Include information on the business vision and values, key business USP’s and personal drivers.
2. Post at least 3 original content pieces that are relevant to industry, informative, interesting and credible to provide background content.
3. Start commenting on my networks connections posts.
4. Target specific connections in my area – business owners and directors, professional white collar workers etc via e.g. chambers of commerce, university alumni groups etc that I am members of.
5. Make the introductions personal e.g. ‘As we’re both members of the local chambers of commerce…’
6. Continue building reputation through additional content creation and sharing of other posts.
7. Introduce sales messages in to content and posts, e.g. the value of personal service, what does ‘proper’ account management mean, is personal service dead, why we are amazing at personal service.
Points
1 – 3 are about showing that the profile is current and relevant.
4 – 5 are about developing the network in a way that isn’t an automated bot approach. It’s about being genuine and authentic in building a network.
6 – 7 is building a reputation and feeding a sales message into contacts.
GT03ROB said:
What makes you think LinkedIn is a good tool for this?
A genuine question by the way.
I know a few people that generate leads using LinkedIn. I don't by any means think it is the only way to go about it, just another way to support business branding, awareness and lead gen.A genuine question by the way.
Do you not think it's good or useful for this?
Thank you all for your comments. My takeaways so far are -
Comment first to get a feel and develop content.
Only message with something useful and, or relevant.
Be open and authentic when messaging and posting.
Provide fun and engaging content or relevant advice and information.
Be personal, not spammy - I was never going to do this!
Connect with people who have engaged with my content.
ChatGPT 'could' be my friend.
Build quality, relevant relationships, demonstrate my expertise and be consistent.
I'm going in!
Comment first to get a feel and develop content.
Only message with something useful and, or relevant.
Be open and authentic when messaging and posting.
Provide fun and engaging content or relevant advice and information.
Be personal, not spammy - I was never going to do this!
Connect with people who have engaged with my content.
ChatGPT 'could' be my friend.
Build quality, relevant relationships, demonstrate my expertise and be consistent.
I'm going in!
Gassing Station | Business | Top of Page | What's New | My Stuff