Sports Sponsorship
Discussion
fourmotion said:
Davel said:
I wouldn't pin any hopes on people seeing your ads from the telly much.
But your company name and logo would appear in every match day program. Depending on how much you are spending, why not pay for a box? Its a great way to entertain clients! Plus Watford are overhauling Vicarage Road in the near future, which should mean all the boxs are upgraded too (they are a little dated).
I may be biased
, but Saracens could be on for a Heineken cup place next year, which would see your company on the telly far more often.For this season, we will be in the programme, get tickets to all matches, a box at some, tables in hospitality at others, perimiter boards plus more.
Next season we will also be on the back of the shirts, just above the player name, including replica shirts.
FUBAR said:
smirnoff said:
fourmotion said:
Davel said:
I wouldn't pin any hopes on people seeing your ads from the telly much.
But your company name and logo would appear in every match day program. Depending on how much you are spending, why not pay for a box? Its a great way to entertain clients! Plus Watford are overhauling Vicarage Road in the near future, which should mean all the boxs are upgraded too (they are a little dated).
I may be biased
, but Saracens could be on for a Heineken cup place next year, which would see your company on the telly far more often.For this season, we will be in the programme, get tickets to all matches, a box at some, tables in hospitality at others, perimiter boards plus more.
Next season we will also be on the back of the shirts, just above the player name, including replica shirts.
Woohoo. What time should I be there then?
Any client can come!
HiRich said:
Now I've seen that you're a mortgage broker, there are some interesting possibilities. Whilst I haven't been to Sarries (I think you can guess what my 'fee' is ), I'd look carefully at the following areas:
Club Services
Players came and go. They need mortgages. Make sure every player knows to call you (perhaps through the club). Give each and every one gilt-edged service: Visit them (at home or training field) to discuss, you or the most senior staff deal with them personally, (they know that) you personally will get a daily update on progress.
You may also be able to assist through contacts in the industry with rentals, new properties. This not only builds the partnership with the club, but the players will be good brand spokesmen.
Lead Generation
Look to have leaflets that spectators can take away. Definitely one in the hospitality area (not just your bit, but the general area where other guests will see it), but also nearby where the 'ordinary spectators can take one. A simple "Proud to sponsor... This is who we are... call us" to shove in the pocket. This alone could generate an awful lot of business, given the sort of people in that area who are likely to be attending.
Local Community
There are some interesting schools in the area (well, Merchant Taylors), with parents who are your potential customers. Look to be very supportive of the Club's links with these schools. Training days with pro's, local schools trophy, that sort of thing. Could be particularly useful with the World Cup coming and the kids' interest being spiked - perhaps you could have match screenings at the school (like watching in a pub, but with the kids and their parents all mixing in together)?
Hospitality
Rugby hospitality at club level can be good old-fashioned, non-corporate fun. I would rather have the cheap & sheerful times I had at Richmond and Irish than the faceless Twickenham experience.
So start looking for your key hosts in your Company. They are the gregarious people (who also understand rugby). They:
- Will welcome guests and chat with them, even if they haven't a clue who they are, or if they are prospective Clients.
- Can talk knowledgeably about the game with the rugger-bugger guests,
- But can also explain what's going on to the wives (sorry for the stereotype) - eg why that bloked kicked the ball away.
- Have the chutzpah to walk up to a player and ask him to sign a kid's programme
They turn "Oh that was pleasant" guests into "When can we come again? Please?" A little effort will make your events legendary, and the return favours (leads, news) will come flooding in.
Start making noises about these sorts of things, and see what reaction you get. "That's brilliant, we'll find a way of doing it" will give you a lot of confidence that they are worth working with. Hesitation and talk of rules, then you should head along the M25 to Wasps.
), I'd look carefully at the following areas: Club Services
Players came and go. They need mortgages. Make sure every player knows to call you (perhaps through the club). Give each and every one gilt-edged service: Visit them (at home or training field) to discuss, you or the most senior staff deal with them personally, (they know that) you personally will get a daily update on progress.
You may also be able to assist through contacts in the industry with rentals, new properties. This not only builds the partnership with the club, but the players will be good brand spokesmen.
Lead Generation
Look to have leaflets that spectators can take away. Definitely one in the hospitality area (not just your bit, but the general area where other guests will see it), but also nearby where the 'ordinary spectators can take one. A simple "Proud to sponsor... This is who we are... call us" to shove in the pocket. This alone could generate an awful lot of business, given the sort of people in that area who are likely to be attending.
Local Community
There are some interesting schools in the area (well, Merchant Taylors), with parents who are your potential customers. Look to be very supportive of the Club's links with these schools. Training days with pro's, local schools trophy, that sort of thing. Could be particularly useful with the World Cup coming and the kids' interest being spiked - perhaps you could have match screenings at the school (like watching in a pub, but with the kids and their parents all mixing in together)?
Hospitality
Rugby hospitality at club level can be good old-fashioned, non-corporate fun. I would rather have the cheap & sheerful times I had at Richmond and Irish than the faceless Twickenham experience.
So start looking for your key hosts in your Company. They are the gregarious people (who also understand rugby). They:
- Will welcome guests and chat with them, even if they haven't a clue who they are, or if they are prospective Clients.
- Can talk knowledgeably about the game with the rugger-bugger guests,
- But can also explain what's going on to the wives (sorry for the stereotype) - eg why that bloked kicked the ball away.
- Have the chutzpah to walk up to a player and ask him to sign a kid's programme
They turn "Oh that was pleasant" guests into "When can we come again? Please?" A little effort will make your events legendary, and the return favours (leads, news) will come flooding in.
Start making noises about these sorts of things, and see what reaction you get. "That's brilliant, we'll find a way of doing it" will give you a lot of confidence that they are worth working with. Hesitation and talk of rules, then you should head along the M25 to Wasps.
One of the reasons I have picked Saracens is the above is all a given with them. Full access to their membership for DM and promos (both indvidual and corporate), use of players, good hospitality and a proper understading that it is a partnership and not a one way street.
I think your "fee" will be paid in full, you have underlined my own statergy, which gives me the confidence that I am doing the right thing.
I am going to the London Irish game on sunday, as a free-bee before we sign contracts.
Adrian
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