Rich Energy drop Haas. No...Really. Seriously...
Discussion
Vaud said:
all 3 paragraphs! thanks Joe!!he (like elsewhere) points out a rift between William (who must be the one with twitter access!) and the backers (who would really not like to lose a load of money thanks). Maybe the backers are the ones who Haas are dealing with now.
ukaskew said:
Also amused that the OP felt it was a good idea to get the old thread closed and start a new one on the exact same subject.
Coming up next, OP in 'I'm William Storey' shocker 
It's all kept us talking about a brand that doesn't actually really have a product, it's great seeing the power of having some money and making a lot of noise, I look forward to his next ludicrous display
JonChalk said:
As several people on Twitter have pointed out, s
t Energy could not have timed it worse to seriously screw up Haas's weekend.
They won't have time to do an effective rebrand job; uniforms, hospitality, motorhomes, merchandise, all still with the stolen Whyte logo all over them, or at least the RE name.
It's what gaffer tape was invented for...t Energy could not have timed it worse to seriously screw up Haas's weekend.They won't have time to do an effective rebrand job; uniforms, hospitality, motorhomes, merchandise, all still with the stolen Whyte logo all over them, or at least the RE name.
Edited by JonChalk on Wednesday 10th July 19:48
SturdyHSV said:
Coming up next, OP in 'I'm William Storey' shocker
It's all kept us talking about a brand that doesn't actually really have a product, it's great seeing the power of having some money and making a lot of noise, I look forward to his next ludicrous display
It has a product. You can order from Amazon today.It's all kept us talking about a brand that doesn't actually really have a product, it's great seeing the power of having some money and making a lot of noise, I look forward to his next ludicrous display
It may not have a successful product, but it has a product.
None of it is money laundering as I understand it. 99.9% of selling an energy drink is selling the brand, the dream, the vision. That's why Blue Bolt sells for sod all whilst Red Bull sells for £2 a can even when they basically taste the same.
So they invest heavily in getting the brand associated with lifestyle sports, then demand for the product backfills the investment. It's a strategy which worked really well for Monster (and indeed for Red Bull, 20 years ago). It's a legit, if high-risk strategy. It would only be money laundering if the input money was dodgy, and I'm sure none of us are suggesting that.
Of course, this strategy relies on you not having an absolute buffoon in charge, pissing away all of your brand capital on social media and stealing the logo of a popular and dignified cycle brand. Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
So they invest heavily in getting the brand associated with lifestyle sports, then demand for the product backfills the investment. It's a strategy which worked really well for Monster (and indeed for Red Bull, 20 years ago). It's a legit, if high-risk strategy. It would only be money laundering if the input money was dodgy, and I'm sure none of us are suggesting that.
Of course, this strategy relies on you not having an absolute buffoon in charge, pissing away all of your brand capital on social media and stealing the logo of a popular and dignified cycle brand. Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
Deesee said:
A couple of storeys doing the rounds..
Apparently the investors (in RE) are not happy with Storey, and are trying to sort things out.
Well, expand that and you get they where so unhappy, they fired him yesterday but forgot to get the password for the Twitter account, hence the revenge tweet last night and no retraction or deletion of it yet (link will need a translator):Apparently the investors (in RE) are not happy with Storey, and are trying to sort things out.
https://ekstrabladet.dk/sport/formel_1/sandheden-o...
Edited by cookie1600 on Thursday 11th July 15:12
Usget said:
Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
Not necessarily.Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.
They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.
When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.
On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
Adam Cooperf1 on Twitter is reporting this:
The Rich Energy shareholders have clarified William Storey's position: "Clearly the rogue actions of one individual have caused great embarrassment. We are in the process of legally removing the individual from all executive responsibilities..."
The Rich Energy shareholders have clarified William Storey's position: "Clearly the rogue actions of one individual have caused great embarrassment. We are in the process of legally removing the individual from all executive responsibilities..."
StevieBee said:
Not necessarily.
Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.
They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.
When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.
On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
I did not know that story. The involvement of Bertrand Gachot, who I only previously knew from CS gassing a taxi driver in that season where Jordan had about 19 different drivers including Schumacher, makes it even more random. Thanks for sharing. Completely agree that openness, honesty and a decent media strategy would have seen a very different outcome for RE.Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.
They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.
When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.
On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
Big Nanas said:
Adam Cooperf1 on Twitter is reporting this:"
Also here:https://www.motorsportweek.com/joeblogsf1/id/00534
Mr Storey-Teller
Graveworm said:
Vaud said:
It has a product. You can order from Amazon today.
It may not have a successful product, but it has a product.
But you won't be able to order it next week. It may not have a successful product, but it has a product.
StevieBee said:
Usget said:
Oh and ideally you should make your product available to actually buy, in, like, shops and stuff. So if you're planning to launch a drinks brand, definitely don't make those mistakes.
Not necessarily.Hype Energy Drink was launched in the early 90s, backed by the owners off Hard Rock café.
They used bank finance (backed by investors) to raise brand awareness via high-impact F1 and Bike sponsorship (Arrows, Williams, Benetton) and well as NASCAR. this exposure also enabled them to secure key distribution deals. They ran the sponsorship for five years before any meaningful production started.
When they did launch, manufacturing problems limited supply and the company's value plummeted. Betrand Gachot bought the company in 2000 and is still going strong to today - though they don't sell in the UK so you may not have seen the cans.
On the face of it, there appears to be some similarity of approach to Rich Energy. There is though a key difference in that Hype were entirely open and honest about their strategy.
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