RE: Bloodhound SSC resurrected as LSR

RE: Bloodhound SSC resurrected as LSR

Thursday 21st March

Bloodhound SSC resurrected as LSR

Back from the dead and now with a new livery, the land speed record challenger is said to be on track again



Well, this is excellent news. It was with great disappointment that we learned of Bloodhound's demise late last year; having run out of funding, administrators were called in - but, unable to find a buyer to rescue the project, it seemed to be condemned to the scrap heap. Nobody ever said breaking records was easy. Just days later, however, British entrepreneur Ian Warhurst swooped in to attempt to revive the dream, and today we have confirmation that the land speed record attempt is back on. Hooray!

So what's changed? Well for starters Warhurst has committed to providing "robust financing to ensure there is cashflow to hit the high-speed testing deadlines we set ourselves." This will be paired with an all-new approach to sponsorship, including opportunities for title and livery sponsorship for the first time, which will likely see Bloodhound's new red and white livery change as "the sponsorship team's discussions over title branding opportunities with interested parties reach fruition."


As Commercial Director Ewen Honeyman puts it: "With Ian providing the cashflow to keep the project on track, Bloodhound LSR is a very different sponsorship proposition to the blue and orange car. We're already having detailed discussions with a number of organisations about exciting new sponsorship possibilities, as well as talking to those involved in the previous phase of the programme."

The project, now named Bloodhound LSR (rather than SSC) has also found a new home. Now housed in a 975 square-metre workshop within the grounds of Berkeley Green University Technical College, the move to a college campus is expected to better fulfill Bloodhound's promise of delivering educational inspiration, particularly in the STEM field.

Today's press release goes on to describe the Bloodhound project as being "firmly back on the trail of a world land speed record" with a focus on "completing development of the jet- and rocket-powered car and moving to the next phase of the programme - high speed testing - as soon as possible." Which is mightily more promising than where it found itself just four months ago. Dates for both high speed test runs and the official world land speed record runs are set to be announced once operational and logistical planning is complete.


CEO Ian Warhurst said: "Since buying Bloodhound from the administrators last December, the team and I have been overwhelmed by the passion and enthusiasm the public have shown for the project. Over the last decade, an incredible amount of hard graft has been invested in the project and it would be a tragedy to see it go to waste. Starting with a clean slate, it's my ambition to let Bloodhound off the leash see just how fast this car can go. I've been reviewing the project and I'm confident there is a commercial business proposition to support it. I'll provide robust financing to ensure there is cashflow to hit the high-speed testing deadlines we set ourselves."

Whether the new team - comprised of Warhurst, driver Andy Green, engineering director Mark Chapman, CFO Rick Sturge, operations director Martyn Davidson, commercial director Ewen Honeyman, and many of the original mechanics and technicians - will be able to find a better outcome for its red and white car than the previous blue and orange creation, remains to be seen. But they'll certainly have the support of many, both within the motoring community and beyond and, should they pull a land speed record off, it'll surely be an even more remarkable story than before.





Author
Discussion

jl34

Original Poster:

389 posts

177 months

Thursday 21st March
quotequote all
Great news, wish them all the very best.

jmesgotav8

96 posts

90 months

Thursday 21st March
quotequote all
So glad to see this project back on track. Hopefully we will get some tangible evidence of progress rather than a new paint job soon

NJJ

151 posts

20 months

Thursday 21st March
quotequote all
On what is a depressing news day (par for the course these days), this is a fantastic good news story! Best of British to all of those involved.

skint_driver

106 posts

192 months

Thursday 21st March
quotequote all
Hopefully we'll get to see it attempt the record before they run out of money, go bankrupt and have to put another layer of paint on the car.

rev-erend

19,998 posts

224 months

Thursday 21st March
quotequote all
Best of luck to the new owner. Really hope the car fulfills its potential.
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sdiggle

73 posts

30 months

Thursday 21st March
quotequote all
Have they got rid of all the names from the tail fin??? What a shame for everyone that contributed financially to the original project....including me.

Rapid rental

406 posts

162 months

Thursday 21st March
quotequote all
skint_driver said:
Hopefully we'll get to see it attempt the record before they run out of money, go bankrupt and have to put another layer of paint on the car.
My thoughts exactly, I wonder if you scratch the paint off you can see the old list of unlucky donor names still there!

C350

114 posts

4 months

Thursday 21st March
quotequote all
It says the names will be included

sdiggle

73 posts

30 months

Thursday 21st March
quotequote all
sdiggle said:
Have they got rid of all the names from the tail fin??? What a shame for everyone that contributed financially to the original project....including me.
Apparently all the names are going back on soon. Hurrah!! The boy will be excited when I tell him his name still 'might' go 1000mph.

Robmarriott

1,493 posts

98 months

Thursday 21st March
quotequote all
Just needs a Lucky Strikes roundel on the side to finish it off.

CO2000

2,814 posts

149 months

Thursday 21st March
quotequote all
Go very fast hopefully biggrin

griffdude

1,538 posts

188 months

Thursday 21st March
quotequote all
Good news & good luck.


donteatpeople

485 posts

214 months

Thursday 21st March
quotequote all
I'm glad they'll be keeping the names, I was feeling quite disapointed when I first that tail.

LetsStampOutPoverty said:
This money could have been spent on stamping out poverty... what's a damn car going to do?
Drive at over 1000mph hopefully.

If you can stamp out poverty with £25 million I'd publish your plan, I think every government on the planet would jump on that.

Debaser

3,368 posts

201 months

Thursday 21st March
quotequote all
C350 said:
It says the names will be included
That's good - I was bought a gift of my name on the car last summer. Nice to know it'll be on there.

Andy83n

18 posts

2 months

Thursday 21st March
quotequote all
Will reserve my judgement until they post their Nurburgring lap times

wab172uk

1,249 posts

167 months

Thursday 21st March
quotequote all
Good news story for those involved in the project. Glad it has moved to a college, as if this was originally supposed to be seen as a educational project as well as breaking the land speed record, it certainly didn't come across that way. More like a few at the top of the tree lining their pockets.

Still think it's a pointless exercise in the broader terms, as very little is relevant to todays car. But saying that, if your were involved in the project, it's be a great way to get paid.

Hope they get there, and crack the speed record.

RumbleOfThunder

2,692 posts

143 months

Thursday 21st March
quotequote all
What great news. Great to see all the hard work put in so far won't be wasted (I hope). One thing this does worry me is the basic design, it has to be 10-15 years old now. Is it even the optimal shape given the huge advances made in CFD during that time?

Big GT

576 posts

32 months

Thursday 21st March
quotequote all
Great to see this up and running again

loudlashadjuster

3,204 posts

124 months

Thursday 21st March
quotequote all
Good stuff. Warhurst should peg Jim Ratcliffe for title sponsorship, he seems to be throwing the dosh around right now.

The INEOS Intruder?

Equus

5,599 posts

41 months

Thursday 21st March
quotequote all
loudlashadjuster said:
The INEOS Intruder?
Sounds like a sex toy.

.... though, now you come to mention it... scratchchin


ETA: No, perhaps not, The front's a bit too pointy, isn't it?

Edited by Equus on Thursday 21st March 17:14