Driven: Infiniti FX50 S
PH cross-examines Infiniti's big SUV crossover
"It looks like a squashed hippopotamus". These were the first words uttered by my mother upon seeing the Infiniti FX50 S for the first time. I'm not sure whether this says more about the curvy, swoopy styling of Inifiniti's sportiest SUV or my mother's slightly bizarre imagination, but it does say a lot about what the Infiniti badge means to my mother (your average non-car nut): absolutely zip.
Now my old mum is hardly a car enthusiast, but if I pop to see her in a Mercedes, a BMW, a Jaguar, an Audi or even a Lexus she will know instantly. "An Infiniti FX50 S? Sounds like you've got a new mobile phone, dear..."
It's this lack of brand recognition that is the biggest hurdle for Infiniti to overcome - because it's got its products nailed. The FX50 S is the biggest-engined version of the biggest car that Infiniti produces, a 385bhp 5.0-litre V8 SUV that's aimed squarely at the BMW X6 (and possibly the middle echelons of the Porsche Cayenne range).
The big FX hits its target, too. Stat-wise it costs £54,950, £1095 less than a base X6 XDrive 50i, gives away just 14bhp to the 399bhp X6 (while weighing in at 2120kg - portly but a healthy 145kg less than an X6) hits 62mph in 5.8secs, 0.4secs after the BMW and goes on to the same electronically limited 155mph top end.
But the FX50 matches the X6 in more than just bald figures. Its cartoonish shape is every bit as dramatic/ridiculous (delete according to taste) as the X6's and, more important, it feels just like the sporty big coupe it claims to be.
There's very little obvious body roll and the steering feels direct, accurate and meatily weighted. The result is a car that hides its porky kerb weight surprisingly well. The 369lb ft of torque is (just) enough to make the FX50 feel genuinely rapid, and the seven-speed auto's paddle shifters have a satisfyingly positive action.
The interior is up there in qualitative terms, too, although the swoopy dash and quilted leather seats probably won't win any prizes for subtle good taste and some of the buttons odn't feel quite up to standard.
So the FX50 stands up well to the X6, and would probably also put up a fair fight against the new Porsche Cayenne. Indeed, if you put a Porsche badge on it, then FX50s would probably sell by the shipload. Sadly that Infiniti logo dooms the big FX to a handful of UK sales.
In many ways, the FX50 is a fine car. But, like any two-tonne 'crossover' SUV that masquerades as a sports car, you can't help wondering this: why not just make a straight sports car?
FX50 S tech spec
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Looks bleedin strange from the front. A cross between the 'squashed Hippo' statement in the article and a Hyundai.
It may be lighter than an X6 but then I think Planet Earth is lighter than Jupiter. It's a huge blob that is likely to see about as much off-road use as a lolly-pop lady/man.
not sure that I like it, but somehow it is more appealing than current Lexus RX (would buy neither, though)
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Their pricing is unfortunate as people will be justifiably scared to be hit by the low residuals compared to a similar price BMW- which will then come true with people being worried about shifting it on even as second hand. It probably would matter little if BMW would actually cost more once specced up. Once the buyer is drawn to the BMW dealer, deal's probably over for Infiniti.
Sadly for Infiniti I am not in the market for a £50+k SUV, but if I was you can be sure that I would buy ......a used Range Rover (ahem)
I maintain that I do really like it though, cracking interior too.
When they first came out, I couldn't help thinking that I wished that the Cayenne looked like that. Now that the Cayenne is vastly improved, they dont have the same appeal (although they clearly they are competing at a different price point).
I can't imagine why nobody has mentioned the FX's biggest asset though? ... Tthe sound that they make is brilliant!
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