Ringside Seat: time for positive thinking

Coverage of the Nurburgring’s financial plight seems to be universally dismal these days. You can read all kinds of bad news all over the internet and even in the occasional daily newspaper, but a lot of this is just regurgitated pessimism. And it doesn’t taste any better this month than it did last month.

Plenty busy out where it counts...
Plenty busy out where it counts...
So let me tell you what’s actually happening here at the ’ring, as seen from my position as a sales-bloke on the shopfloor of our little rental car company.

I’ve been flat-out throughout August and September, both of which were record-breaking months for customers served, laps driven and turnover generated.

Year-on-year the public driving sessions have been increasing in popularity for nearly a decade before I first moved here in 2007. Anybody trying to drive more than a couple of laps on a Sunday this year will attest to that.

It’s the same story at hotels and restaurants throughout the area. Every week there are more tables and beds shoe-horned into the same size rooms. The ED gas station on Dottinger Hohe sells more Super Plus from its eight pumps than some of the biggest 24 and 32-pump stations on the autobahns.

Attendance staggering in quality and quantity
Attendance staggering in quality and quantity
The public sessions are big business; in a couple of weeks the track will open for four consecutive days of public opening and many companies around here will make as much in one weekend as a whole regular month.

And if the over-crowded tourist sessions don’t float your boat, the track day scene here has been booming too. For me, this culminated in the two day Nurburgring Evo event by Gran Turismo Events where over a 100 participants forked out over €2,000 each for two days of high-living in the four-star hotel complex and out driving on the Nordscheife. McLarens, Paganis and Bugattis were all in attendance, to the point where an M3, GTR or 911 GT3 looked like a ‘cheap’ entry. Tomorrow the first attendees will arrive for the sixth UK-operated Destination Nurburgring track day. To give you an idea of how popular a regularly-priced £500 event is, this was booked out before summer even began...

Proper cars, being used properly - hurrah!
Proper cars, being used properly - hurrah!
And it’s good news on the racing too, as the 2013 24-hour races have been confirmed for May 17-20 next year. Thanks to the Bank Holiday weekend here, that’s a Friday to Monday event. Other major ADAC events are expected to follow soon (Classic Eifelrennen, Truck GP, etc...).

So while the deserted museum, lonely arena and abandoned rollercoaster are a nearly-half-billion euro disaster, the racetrack itself is still growing every month. It’s for that reason that I just can’t or won’t believe that the bit we love is under any real threat of failure. As the politicians try to pin the blame on each other, and the Ring Werk complex struggles to open each day, don’t think for a moment that you can’t come and enjoy the real Nurburgring still.

Because you can. Only when the public stop enjoying the ’ring and spending money here will this place be in serious and imminent danger. Don’t panic, keep lapping.

Photos by www.jamesholm.se

P.H. O'meter

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Comments (32) Join the discussion on the forum

  • P4ROT 05 Oct 2012

    Nice to hear something positive for a change about our car Mecca....

  • Nurburgsingh 05 Oct 2012

    The Eifelrennen website is currently showing Jun 14-16 as the 2013 date...

    fingers cross cos I cant feckin wait!!

  • Mermaid 05 Oct 2012

    The 'Ring is well, the owners not so.

  • zebedee 05 Oct 2012

    Mermaid said:
    The 'Ring is well, the owners not so.
    But surely if the owners pull the plug and no-one steps in, it will be tough luck for the hotels and businesses like this guy.

    A bit like saying everyone loves Alton Towers and the hotels are full, but if the owners decided to close it down or turn it into a shopping mall (or were forced to because they simply couldn't afford to continue) then it doesn't matter how many people would be willing to go, it won't be there anymore.

    At least if things are strong on the interest and receipts front, the chances are someone will step in and buy it as a going concern, it is just a question of being able to afford what must be a massive price in the first instance and would they also have to take on the debts etc etc.

    Fingers crossed.

    Edited by zebedee on Friday 5th October 11:37

  • bicycleshorts 05 Oct 2012

    article said:
    Because you can. Only when the public stop enjoying the ’ring and spending money here will this place be in serious and imminent danger. Don’t panic, keep lapping.
    Don't see that ever happening. Already planning next years trip! smile

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