Video: Toyota F1 Exit Opens New Doors

As Toyota announced a painful withdrawal from F1 this morning, no attempt was made to suggest a future direction for its motorsport activity.

Toyota has unfinished business at Le Mans
Toyota has unfinished business at Le Mans
Fortunately, PH is happy to step into the breach with a dose of timely speculation on a handful of intriguing possibilities - namely a return to the quest for outright victory at Le Mans, the new FIA GT world championship, and of course the new 'cost effective' S2000 category for the WRC.

Toyota has a long and illustrious motorsport history and, in spite of its withdrawal from F1, the company's new president Akio Toyoda (who has raced the Lexus LF-A at the Nurburgring) has confirmed an ongoing commitment to competition.

"I have been calling for product-focused management since I became president at Toyota this June," he said today in the press conference called to announce the departure from F1.

The Celica was unbeatable in Africa
The Celica was unbeatable in Africa
"That priority mandates a fundamental shift in resource allocation. A sad result of that shift is that we have insufficient resources to maintain a viable commitment to F1 racing.

"Motor sports remain an important means of personalizing the automobile in the eyes of customers. Motor sports also remain an important means of cultivating human resources and our R&D operations.

"We will rethink our motor-sports activities with an eye to maximizing those benefits while addressing economic realities. And we will take what we learn on the racetrack and put it to work in ever-better vehicles that are aimed at meeting the highest of expectations."

Here at PH towers, we think 'product focused management' can only mean one thing - a return to forms of competition that showcase metal you can actually buy in the showroom.

It's no secret that Toyota top brass in Japan have fond memories of vintage WRC victories with cars like the Celica and Corolla, and they also speak wistfully of 'unfinished business' at Le Mans, where their best result was a second place finish in 1999 with the GT-One.

With the Lexus LFA supercar, and the FT-86 coupe coming on stream, it seems certain that Toyota products will appear in GT racing one way or another - but where will Toyota put its own money?

Clips like the fantastic video edit below should provide some inspiration...

Comments (90) Join the discussion on the forum

  • havard01 04 Nov 2009

    Rallying is arguably what Toyota were most successful at, they should have pulled the plug on F1 years ago, saved themselves some money and won some more World Rally Championships instead.

    Come on Toyota, build a new WRC car!!!

  • rypt 04 Nov 2009

    WRC of today not as production based really though, unlike when the Celica was raced.
    I think it's a stupid move to go back into rally as things stand, not unless we get homologinated cars again.

  • wab172uk 04 Nov 2009

    What was said

    "We will rethink our motor-sports activities with an eye to maximizing those benefits "

    What he meant

    "We will rethink our motor-sport activities with an eye on what we might actually be able to win in"

  • BelperJim 04 Nov 2009

    I was under the impression that Toyota did some cheating in WRC at one point?

  • UncappedTag 04 Nov 2009

    I'm not supprised. The Prius is outselling anything else in their range so PR on a F1 car is kinda wasted don't you think?

    It's still a shame.

View all comments in the forums Make a comment