The 999 Steps: Time for Coffee?

Jaguar Land Rover has worked hard over the past few years to establish itself as the foremost manufacturer of over the top publicity stunts. From daring highwire drives above the Thames, to loopy 80th birthday antics, it seems like they've done it all.

New cars call for new campaigns, however, so having already established that the Range Rover Sport is good at going down things, JLR has headed to China to publicize the launch of a new plug-in hybrid variant, and take on one of its Chelsea tractor's most feared adversaries, steps.

The new SUV, unveiled at the end of last year, has a 300hp four-cylinder petrol engine paired with a 116hp electric motor, which Land Rover hopes will improve emissions and running costs without detracting from performance. An electric only range of up to 30 miles with official combined fuel economy of 101mpg ought to do the trick, while 0-62 takes 6.3 seconds - half a second less than a diesel HSE but two seconds more than an SVR.

As you'll see in the video below, having first negotiated the famous 99 turns of the Tianmen mountain's Dragon Road, the RRS PHEV proceeded to ascend the 45-degree, 999-step staircase that leads to the famous rock arch known as Heaven's Gate. Obligatory PR stunt scepticism aside, the speed that the big 'Rover takes those stairs at is genuinely rather impressive!


P.H. O'meter

Join the PH rating wars with your marks out of 10 for the article (Your ratings will be shown in your profile if you have one!)

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rate this article

Comments (34) Join the discussion on the forum

  • Demonix 12 Feb 2018

    Chinese rangey driver got lost on the way to the Tiananmen Waitrose?

  • Triumph Man 12 Feb 2018

    Wouldn't surprise me, they can't drive for st in China

  • R8Steve 12 Feb 2018

    I'd be interested in seeing him reversing it back down.

  • 22daz 12 Feb 2018

    The in car angle looks very steep indeed and it's accurate too looking at the vertical posts passing by the drivers window.
    I can't help being disappointed seeing the safety cables at the end though. But impressive nonetheless.

  • akirk 12 Feb 2018

    R8Steve said:
    I'd be interested in seeing him reversing it back down.
    to be fair, he did reverse up a bit of it smile

    impressive - though it is interesting to compare it against the XC90 which is I think 5.5 0-60, surprised that JLR haven't gone for faster with the hybrid - though maybe they didn't want to undercut the SVR

View all comments in the forums Make a comment