Spotlight: Racing Green

The new TVR dealer in Hampshire - a fresh approach?

By PH Staff / Monday, 2 December 2002 / Loading comments

The TVR dealer network has changed shape a bit over the last few years. The latest addition is Racing Green TVR in Hampshire. Racing Green aren't new to sportscars however. You've probably seen their adverts in performance car magazines for their range of hot Jaguars. Famed for these conversions from Arden, Beechams and alike, Racing Green have plenty of experience of niche motoring.

Their new premises in Ash Vale are a testament to their commitment to TVR. The huge showroom graces bith TVRs and an exciting range of Jaguars from classics through to the latest XKs including some classics with modern running gear.

The TVRs can be found on the ground floor and on the spacious first floor, where you'll also find some other classic British names. When we visited, Racing Green were also playing host to the amazing Cerbera Speed 12 and TVR's Tuscan race car demonstrator.

Setting yourself apart in this market is obviously important. Securing sales is one thing, but in order to secure the servicing and upgrade work, each dealer or specialist needs to stress their unique skills and facilities. With Racing Green it's their engineering skills that they stress. Talk to them and they'll leave you in no doubt that they're an engineering company that sells cars rather than vice-versa.

Take a tour around their workshops and you'll see that they're well equipped to cater to owners who ask for a bit more. State of the art wheel and tyre balancing machines, brake disc skimming equipment and four wheel laser alignment gear have been installed so far. A new bodyshop is also under construction and they also have fabrication facilities at their other site nearby. Looking at some of the jobs being done on the Jags in the workshop showed that they're ready for the unusual. Coupled with staff that have been working in the TVR dealer network for many years, they're well placed to fulfil their ambitions.

Taking advantage of the fact that the premises are new, Racing Green have also given some thought to the little things that make the difference. Should you need to leave your car there out of opening hours then you can gain access to their secure compound via a PIN number and leave your car in safety. The railway station is just a few hundred yards away.

Racing Green have grand plans and from what we could see they're well placed to execute them. They'll be having open days in the new year and are planning to support a front running Tuscan driver next year. It's a name we'll be seeing a lot more of.