Alfa Giulia Quadrifoglio pricing announced

Our first impressions of the new Alfa Romeo Giulia Quadrifoglio were positive, and that's a good thing. Because Alfa is set to send it into battle in the UK wearing a price that, although fair compared to obvious segment rivals, puts it into uncharted territory for an Alfa Romeo saloon.

Hopes that it would undercut the BMW M3 and Mercedes-AMG C63 saloon by a comfortable margin have proved to be optimistic, with a base On The Road price in the UK of £59,000. To save you having to look things up that's £2,395 more than a BMW M3 saloon and £70 less than the non-S version of the C63.

As we've previously discussed, the power advantage is a significant one, with the QV's 510hp outplaying the AMG's 476hp and the M4's 431hp. Indeed, it draws with the more powerful S version of the AMG for peak output, with the Merc costing £66,820. Of course, whether there's any performance difference between them on the road is another matter...

According to the release standard kit includes 19-inch alloys, leather and Alcantara interior trim, various active safety systems and a navigation system with an integrated 8.8-inch display screen. Although some markets will get the option of a manual gearbox, all right-hookers will come with the eight-speed autobox which can also be bossed with steering wheel paddles. There's no word on option pricing yet, or indeed whether Alfa will market a plusher version of the car at a higher price point, but the carbon-ceramic brakes that were fitted to the launch cars we drove in Italy will be extra cost.

It's a punchy price for a car that will be an unknown quantity for many - it's 25 years since Alfa last sold a rear-drive saloon in the UK and the Giulia Quadrifoglio has twice the horsepower of the 156 GTA that was the brand's previous high watermark for four-door performance. Our first impressions were that it's certainly not lacking in excitement our outright pace, the question now is whether Alfa can deliver a dealership experience to persuade potential buyers to give the Giulia a chance.



Photos: Tim Brown

P.H. O'meter

Join the PH rating wars with your marks out of 10 for the article (Your ratings will be shown in your profile if you have one!)

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rate this article

Comments (121) Join the discussion on the forum

  • Gandahar 23 Jun 2016

    But it comes as standard with "fantastic good looks" which must be at least £8k thrown in for free. biggrin

  • Bluehawk 23 Jun 2016


  • j90gta 23 Jun 2016

    £59,000 for an ..... Alfa Romeo!!!! It'll be worth a third of that within 2 years (if anyone buys one in the first place).

  • V8 FOU 23 Jun 2016

    It's not a BMW/ Audi / AMG etc.

    Good news. Be interesting to see how much the M3 costs with the usual salesman upgrades....

  • Dave Hedgehog 23 Jun 2016

    Gandahar said:
    But it comes as standard with "fantastic good looks" which must be at least £8k thrown in for free. biggrin
    its certainly going to look good on the back of a recovery truck biggrin

View all comments in the forums Make a comment