Cupra Tavascan | Frankfurt 2019

Cupra's ambition as a "unique and special car brand" is nothing if not bold: following on from the Ateca SUV and the 600hp Cupra e-Racer, it will launch three models next year, all electrified. One of those will be the Formentor PHEV seen earlier in 2019, one an as-yet-unannounced hybrid and the third will be this, the all-electric Tavascan - just revealed at Frankfurt.

Named after a village in the Pyrenees, the Tavascan taps into that coupe SUV niche that seemingly knows no bounds in terms of success right now. Indeed Cupra believes that the all-electric coupe SUV sector - yes, that really is a thing - will grow by 15 per cent a year in the 2020s. So best get used to them.

The Tavascan is built on VW's MEB electric architecture, using a 77kWh battery pack to supply a pair of electric motors - one for each axle. Peak output is a claimed 306hp, sufficient for 0-62mph in less than 6.5 seconds. Perhaps more relevantly, Cupra is claiming a range of 450km, or 280 miles, on the WLTP test.

A "truly dynamic drive" is promised for the Tavascan because the battery pack is in the floor, as well as "a level of sophistication and emotion not yet seen in the market." Though not confirmed, we'd have to assume that's electric torque vectoring on both axles.

For now, Cupra is far keen to talk about the dramatic exterior of the Tavascan. While it would be a surprise to see the 22-inch wheels make production, the rest of the car doesn't look all that far from showroom-ready. The sloping rear end is familiar from many other SUVs of its ilk, though the Tavascan is in no danger of being mistaken for anything else. Its makers state that the car brings "muscularity and dynamism to the segment", drawing attention to the cooling vents at the front, a full-width rear light bar (because it wouldn't be 2019 without one) and the diffuser.

Note too the interior's relatively subdued look (for a concept, at least), further hinting at how close the Tavascan is to production - dominated by a large central screen, Cupra says the cabin is a "space that mixes material and technological concepts with openness and focus to create a cabin that provides the perfect balance between driver orientation and passenger comfort." Right.

Following the Tavascan's world debut, sale are due to begin in 2020. And be prepared, it would seem, for many more electric SUV coupes to follow...

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Comments (11) Join the discussion on the forum

  • dxg 02 Sep 2019

    So the MEB platform still has the tiny fixed distance between the front axle and the a-pillar as the MQB platform, then?

    I wonder just how different it actually is...

  • Ultrafunkula 02 Sep 2019

    So what does it transform into then?

  • Daaaveee 02 Sep 2019

    Looks great.

    I'm really excited to see all the new EVs due in the next few years. I need something a bit bigger than my i3 to upgrade to in the next year so keeping my eyes peeled for that, it looks like this could be in the running.

  • The Crack Fox 02 Sep 2019

    Is that childish, oversized logo actually illuminated?! rofl

  • Fetchez la vache 02 Sep 2019

    What's the guessing that once the production engineers and accountants actually sit down in the meeting with the designers this will transform into an amorphous blob?

    i.e. "We can't actually physically make that bit there..."
    "That bit there costs too much"

    Other than that, like it! smile

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