It wasn’t so long ago that Lamborghini appeared fairly nonchalant about track performance. Sure, its cars were hugely fast - and always looked it - but with no motorsport heritage to speak of, it didn’t necessarily dwell on what people might get up to in a chilly pitlane. Or what time they might set if they exited it at the business end. Lamborghinis were mostly about off-the-chart silliness and making you feel a million bucks; it could let rivals worry about hitting apexes just so.
Well, if you didn’t realise those times were a distant memory, then the unveiling of a prototype ‘Telemetry X’ system at CES this week ought to bring it home with a bump. Of course, Lamborghini takes motorsport very seriously these days (seriously enough to develop its own LMDh car for Le Mans) so it’s no surprise that it wants buyers to feel the tangible results of that investment - especially when it’s in the process of launching a new lineup of electrified supercars.
“Telemetry X is a clear demonstration of how experience gained in motorsport can find applications for road-going super sports cars, with the aim of maximizing our customers’ experience on the track as well,” reckons Rouven Mohr, Lamborghini’s Chief Technical Officer. “It’s no coincidence that we chose the Revuelto as the testbed for this technological demonstrator, a car that is totally unique precisely because of the introduction of breakthrough technologies.”
While this isn’t the first time the firm has dabbled in a telemetry system - the Huracan STO was equipped with software that could be used via the Unica app - the new setup, developed with Accenture, is clearly intended to break new ground (or new ground for Lamborghini, at any rate). As its breathless video shows, Telemetry X combines three systems - Real Time Remote Garage, Biometric Data System, and a Digital Co-Pilot - for an ‘immersive track driving experience’.
The manufacturer says we have 5G to thank for the first, which, as the name suggests, allows real-time video and telemetry data to be beamed ‘anywhere in the world’ - but specifically, it suggests, to a coach, so that tuition and feedback can be dished out even while you’re driving. Not quite the same as having someone in the car with you, needless to say, although the appeal of being able to offer ‘customer-driver feedback’ from the safety of Sant'Agata Bolognese is obvious enough for Lamborghini.
The value of biometric data to novices is somewhat less obvious - and no explanation is given for how it plans to capture heart rate or stress levels - but clearly it’s part of the whole-hog approach. Ditto the Digital Co-Pilot voice assistant, which chips in with lap analysis and handy pointers. Whether or not it’s genuinely helpful or just tedious being told you’ve again failed to break the lap record at Brands remains to be seen. Or heard. But rest assured, Telemetry X - or something very much like it - will be here before you can say 'off'.
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