Preuninger: Porsche is not a hedge fund


Few cars have the cage-rattling ability of the Porsche 911 R, the sheer outrage of those denied the opportunity to spend £140,000 on a rare-groove GT 911 variant shocking in its strength. Were those people truly heartbroken at missing out on a great driving experience though? Or was it a less dignified huff by those motivated by a fear of missing out on a healthy return on investment?


If you're among the latter it'd seem R development figurehead and the public face of the Porsche GT department Andreas Preuninger has little sympathy. "We are not a hedge fund," shrugs Preuninger with characteristic bluntness. "We are a company that produces cars, we live because we sell cars and we have to make a profit to go on. So we cannot offer cars with a built-in promise to keep value for a small amount of chosen people, this wouldn't be fair."

And as he points out whatever products come down the line R values are hardly in peril. "The R will stand on its pedestal for ever, as with the 997 GT3 RS 4.0," he says. "With that car it didn't hurt that there was a 991 GT3, it didn't hurt that there was a 991 RS, it didn't hurt that there was an R with a manual gearbox - RS 4.0 values are sky high. It is the same with the R."


After initial rumours of Rs swapping hands for seven figure sums and an awful lot of speculative 'POA' adverts it's hard to pin down the actual transaction prices for those that have been moved on. DK Engineering lists one as sold for £459,995 which, indeed, would make the person who slipped their Official Porsche Centre the £136,901 list price very happy indeed. With 'regular' 997.II 3.8 RS models knocking on £200,000 and 4.0s around double that it would indeed seem your money is safe in these cars.

More encouraging, however, are signs there are owners out there ready to enjoy cars like the R for what they are, not what they represent as part of a portfolio. You get the impression Preuninger and his team would approve.

P.H. O'meter

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Comments (124) Join the discussion on the forum

  • Porsche911R 13 Feb 2017

    "Andreas Preuninger has little sympathy. "We are not a hedge fund," shrugs Preuninger with characteristic bluntness. "We are a company that produces cars, we live because we sell cars and we have to make a profit to go on. So we cannot offer cars with a built-in promise to keep value for a small amount of chosen people, this wouldn't be fair."

    But this is what they are doing "offering cars with a built-in promise to keep value" and yes it's not fair.

    Do what you say and build more cars so we can buy them and you make more money !

    Porsche created the Cash cow car, they can put a stop to it at any time by not making cars which are ltd to 36 UK units !


    Edited by Porsche911R on Monday 13th February 11:46

  • egomeister 13 Feb 2017

    Porsche911R said:
    "We are not a hedge fund," shrugs Preuninger with characteristic bluntness.
    Hasn't always been that way hehe
    https://priceonomics.com/porsche-the-hedge-fund-th...



  • Fittster 13 Feb 2017

    Porsche911R said:
    "Andreas Preuninger has little sympathy. "We are not a hedge fund," shrugs Preuninger with characteristic bluntness. "We are a company that produces cars, we live because we sell cars and we have to make a profit to go on. So we cannot offer cars with a built-in promise to keep value for a small amount of chosen people, this wouldn't be fair."

    But this is what they are doing "offering cars with a built-in promise to keep value" and yes it's not fair.

    Do what you say and build more cars so we can buy them and you make more money !

    Porsche created the Cash cow car, they can put a stop to it at any time by not making cars which are ltd to 36 UK units !
    Exactly. It's a load of nonsense. Porsche could build enough cars to meet demand, they choose not to.

    It's perfectly acceptable for them to do so, maybe they believe it makes the brand more desirable if the top of the range cars have a role as investments.

  • erics 13 Feb 2017

    What Preuninger says is (excuse my language) a big pile of Bullst.

    He says one thing and acts in another way.

    Want NOT to behave as a HF? Simples: produce 911r and have less disgruntled customers.

    After 15 Porsches bought over the years, i won't touch one anytime soon.

    At least up until they become a car company again which aims to satisfy their driving customer rather than their speculating customers.

  • TooMany2cvs 13 Feb 2017

    The car that DK have sold...


    If it's a "physical car", why do those stripes look so badly photoshopped on? The pic on their "spec" PDF is not much better.

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