Turns out tuned Lamborghini Uruses are like buses - the Abt car arrived earlier this summer, and here we are with a Novitec example as well. This seriously ups the ante, too, with 780hp; an upgrade with the potential to provoke one of the most tasteless and unnecessary one-upmanship contests ever.
Through a Novitec turning module for each cylinder bank (tweaking boost pressure, ignition and injection) as well as new exhausts, the most potent enhancement yields another 132hp and 134lb ft from the twin-turbo 4.0-litre V8. That means maximum figures of 782hp and 760lb ft, which are appropriately daft for a tuned Lamborghini. Novitec says 62mph passes in 3.3 seconds on the way to a 193mph, going to show how much energy is required to shove along a Urus - that's just 3mph faster than a standard one. Still, many will surely find solace in that formidable torque, wondering how on earth they ever overtook anything with a mere 626lb ft.
That's probably not even the biggest story with the Novitec Urus though, because the German tuners have also created a widebody kit for the SUV. Called 'Esteso', the 14-part conversion is said to be wind tunnel honed and adds 10 cm to the rear end (plus 12cm at the back). Novitec reckons Esteso lends the car a "lower and sleeker visual stance" which, to be fair, it rather does. While of course totally ruining any off-road capability - the 23-inch wheels and remap of the air suspension for a lower ride height also do their bit - could it be argued that the Urus quite suits the change? Lower and wider often works well for a car, the Sant'Agata stallion now more chunky coupe than gawky SUV. Maybe it's the lighting, but it's easy to imagine far worse - isn't it?
Elsewhere it's typical Novitec fare, with all manner of quilted this, gloss that and matte everything else. Many will disapprove, obviously, though no Urus buyer has made the decision to drive one hoping to diffidently slip into the background. This raft of upgrades, therefore, could prove rather lucrative, especially with the carbon options as well. And if it all seems a tad unassuming, expect Abt back soon with bigger turbos, larger exhausts and 800hp-plus...