Tone of communications from IAM
Discussion
My IAM experiences have been very positive, but I’m wondering if the tone used in IAM communications puts off many people from joining.
It seems to me that the tone of voice from the IAM can come across as parental or “telling”.
Also, the content of IAM advice can be ultra dumbed down. A recent example is the IAM app, much of whose content is at L-test level.
It would be far better if IAM press releases, the app, tweets, etc talked to potential members as adults.
Am I the only one who thinks this?
It seems to me that the tone of voice from the IAM can come across as parental or “telling”.
Also, the content of IAM advice can be ultra dumbed down. A recent example is the IAM app, much of whose content is at L-test level.
It would be far better if IAM press releases, the app, tweets, etc talked to potential members as adults.
Am I the only one who thinks this?
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