that Marco Pierre White advert...

[calibrax]

The first one for chicken stock was bad enough ("the best thing to happen to cooking since me" - it just came across as big-headed!)

Now we have...

"To me, it's how a real beef stock should taste."

Didn't they think this one through? When I hear that I conclude that the product he's advertising doesn't taste anything like a real beef stock, which for something sold under the name "Knorr Beef Stock Pot" is probably not the conclusion the manufacturer wants people to make...

And what's with the cardboard cows?