RE: Atom 3.5R for Somerset police
RE: Atom 3.5R for Somerset police
Wednesday 4th June 2014

Atom 3.5R for Somerset police

How better to get the message across about dangerous bikes than with a 350hp doorless car?



The Ariel Atom has been described as many things in the motoring media over the past decade or so. Today we can add to that list 'a highly-impactive engagement vehicle that will send a cautionary message to motorcyclists'.

'Do you know why I've stopped you today sir?'
'Do you know why I've stopped you today sir?'
So yes, this battenburged Atom won't become the local panda car for the Avon and Somerset Constabulary. If anything that could increase juvenile delinquency in the hope of a passenger ride. Nope, it's role will be as part of a 'Safer Rider' campaign designed to increase awareness by and for motorcyclists with accident and death rates still high. Presumably the intention being that a biker is more likely to listen to the driver of a car that requires similar compromises. Or something like that. That Ariel is due to launch a motorcycle soon makes for a nice association as well.

The car is based on the new Atom 3.5R and also features 'the latest aerodynamic Hella pursuit lights' as well as Somerset's livery. Even with emergency equipment (yes, really!), the police Atom is still capable of reaching 60mph in 2.5 seconds. Would make quite quite an interesting race with a superbi... oh sorry, not the point. Safer Rider, Safer Rider.

The campaign will be launched this Saturday at the Haynes Motor Museum where the Atom will be on display.

The Atom must also be a contender for coolest police car ever made also. Of course there's the Gallardo to consider, plus the Evora used by the Italian Carabinieri. All better than the Mitsubishi i-MiEV though.



   
Author
Discussion

Waitey

Original Poster:

1,143 posts

251 months

Wednesday 4th June 2014
quotequote all
What a waste of effort and money.

Here in Yorkshire they just you unmarked superbikes to do a proper job if it.

will261058

1,115 posts

221 months

Wednesday 4th June 2014
quotequote all
Not sure how that message comes across any better from the Atom than it would from a biker Plod.

cdrx

599 posts

217 months

Wednesday 4th June 2014
quotequote all
Waitey said:
What a waste of effort and money.
I doubt they paid for it, it is on Ariel's press fleet number plate.

cookie1600

2,715 posts

190 months

Wednesday 4th June 2014
quotequote all
Sussex Police did something similar with an Exige loaned to them. It's just PR for them at Country fayres and the like, to let kids crawl all over it. I don't think it makes any difference to potential motoring offenders.


EngageSportMode

41 posts

167 months

Wednesday 4th June 2014
quotequote all
will261058 said:
Not sure how that message comes across any better from the Atom than it would from a biker Plod.
Although that would rely on the police using motorbikes in the first place. Northumbria shelved its fleet five years ago for fear of litigation.

I guess it's harder to fall off an Atom...


LittleSwill

268 posts

241 months

Wednesday 4th June 2014
quotequote all
No front number plate.

gofasterrosssco

1,318 posts

265 months

Wednesday 4th June 2014
quotequote all
Waitey said:
What a waste of effort and money.
Huh? It prob cost about £500 for some vinyl sections and a set of blue lights.. They've hardly bought a fleet of them to patrol the M25..

r11co

6,244 posts

259 months

Wednesday 4th June 2014
quotequote all
will261058 said:
Not sure how that message comes across any better from the Atom than it would from a biker Plod.
Publicity stunt for all concerned. The fact that we are discussing it - mission accomplished!

Gooby

9,269 posts

263 months

Wednesday 4th June 2014
quotequote all
Another publicity stunt. If there was ever a prosecution due to that I would be gobsmacked.

wst

3,504 posts

190 months

Wednesday 4th June 2014
quotequote all
LittleSwill said:
No front number plate.
To be fair, it hardly needs one. "Battenberg Atoms" are hardly 10 a penny. And who's gonna pull it anyway?

CAPP0

20,851 posts

232 months

Wednesday 4th June 2014
quotequote all
That's just bloody absurd. There can be no possible justification whatsoever for that other than someone in that force abusing their position and authority to gain a plaything. Seriously, that ought to be investigated, whether Ariel provided it FOC or not. It isn't, cannot and will never be justifiable.

n4aat

470 posts

241 months

Wednesday 4th June 2014
quotequote all
Ah! The biannual pointless dressing up of a random supercar (sic) as a publicity campaign.

Quite news day?

Boydie88

3,283 posts

178 months

Wednesday 4th June 2014
quotequote all
Boydie88 said:
Hackney said:
Awaits Daily Mail article which clearly states Ariel lent the vehicle yet 2000 people get angry about Police wasting money
They've begun. It's trending on Facebook so I had a curious click to see what those sharing it think... and wow. It's these stories that really do highlight the number of idiots there are out there. 90% calling it a waste of taxpayers' money.
From the other thread about it. Seems the idiots are out in force here and on Pistonheads Facebook page too. Morons.

Met did it with a Murcielago.


RyanW

101 posts

162 months

Wednesday 4th June 2014
quotequote all
Took this yesterday in Dubai, they seem to be milking the publicity


soad

34,645 posts

205 months

Wednesday 4th June 2014
quotequote all
There was a stickered up Caparo T1 too.

Monty Python

4,813 posts

226 months

Wednesday 4th June 2014
quotequote all
CAPP0 said:
That's just bloody absurd. There can be no possible justification whatsoever for that other than someone in that force abusing their position and authority to gain a plaything. Seriously, that ought to be investigated, whether Ariel provided it FOC or not. It isn't, cannot and will never be justifiable.

RyanW

101 posts

162 months

Wednesday 4th June 2014
quotequote all
Also got pulled the other week for jumping a red by an R8 V10 by a woman driver!


Fire99

9,865 posts

258 months

Wednesday 4th June 2014
quotequote all
CAPP0 said:
That's just bloody absurd. There can be no possible justification whatsoever for that other than someone in that force abusing their position and authority to gain a plaything. Seriously, that ought to be investigated, whether Ariel provided it FOC or not. It isn't, cannot and will never be justifiable.
I have to agree. As with TV shows like 'Police Interceptors' etc it highlights the belief that it's one rule for the public and another for the police. Personally I think it delivers a bad message.

ZesPak

26,079 posts

225 months

Wednesday 4th June 2014
quotequote all
To the people complaining that it's a shame of them money, first off, it's a marketing stunt.
Secondly, I actually think the police SHOULD driver cars like this, and like the EVO. Here they get stuck in a Smart car, more often than not having a bike on the back.
It looks fking ridiculous and exudes no authority at all. Don't forget that the police, more often than not, have to rely on their authority to solve a situation (bar fight, 5 fighters, 2 cops, how do you think it would end if they don't radiate any authority/fear?). To be fair, I feel sorry for the police officers having to talk to youngsters that are laughing at them even before they exit their mini cooper. Might just as well put them in a clown suit and be done with it.

It's the diffirence between this:


And this:


The police need some "cool", when I was 13 all I wanted to be was a "police man", now the 13 year olds just laugh at them.

J4CKO

46,821 posts

229 months

Wednesday 4th June 2014
quotequote all
I love it when they do this and the Daily mail gets hold of it, a percentage of the comments on such a story, well any Daily mail story make me worry for the future of humanity.