Selling established online shop website
Discussion
Website: www.xenondirect.com (and .co.uk)
I am selling one of my online shop websites. It’s a small mail order company that currently sells automotive bulbs. Its in major need of some business development/advertising, I currently do not have the time to list new products or prepare proper item descriptions, photos and specs. It generates about 20-30 orders a month at the moment, but has the potential to go far beyond that if the pricing was competitive and the products listed properly. There is no paid advertising for it at all.
The Philips bulbs for example are up for £23.99, but should be for sale at more like £19.99 or even £18.99. I don't have time to pack and post orders now as I am busy with my main business.
The site performs well on major search engines including Google, MSN, Yahoo etc (not pay per click, the main results) thanks to the heavy SEO I have done.
The site is built on a powerful online shop system that gives the user full control of products, prices, categories, postage rates (even international) and much more.
There is also a bulb application guide on the site that’s powered by a database. It’s a little out of date and could do with some extra vehicle records but it does work well.
The site ticks along nicely for me and brings in some extra money each month, but its potential is wasted. The amount of traffic it gets vs converted sales is quite poor, but this could be significantly improved by broadening the range and pricing competitively. Because I haven’t the time to spend on it, I only want the orders with good margins – and I don’t have time to list the new products and put in decent information about them.
I feel the site has good branding, easy navigation and a professional design.
My main business is in software and eCommerce, so I can make any changes a new owner would require and offer some help when getting started. The site was started back in the days when I was starting out and needed to have various income streams, however since then my main business has grown significantly which means XenonDirect is being neglected.
If anyone is interested in taking on the website, please email me. I am asking for a very fair price for an established site with a flow of visitors – given a better range of products, credit card processing (it currently only takes PayPal and this looses a lot of orders I’m afraid) and better descriptions I am sure it would generate a much better flow of sales.
I can't put a value on it - I have a figure in mind that would make it worth selling, based on the price of a similar website to be built, and the obvious bonus/kick start of steady web traffic that can take months/years to establish.
See the stats below
Average Visitors per day | Page views per day
Mar 06: 157 | 1310
Feb 06: 164 | 1402 (Total visitors – 4613)
Jan 06: 149 | 1193 (Total visitors – 4632)
Dec 05: 140 | 1193 (Total visitors – 4362)
Visitor is counted once per session on the site – ie, person visiting.
Page View is counted once per page displayed regardless of the session.
Top 20 search phrases this month (last 3 days) – this is the list of things people have typed into search engines, and then clicked through to the site from the search engine results.
( rank number | hits received | % | search term )
ie: 1 4 9.3% means its the top phrase, got 4 clicks, and makes up 9.3% of the traffic on that term.
March 06
1 4 9.30% w5w bulb 2 2 4.65% 12v headlight bulbs 3 2 4.65% 501 sidelight bulbs 4 2 4.65% beam bender 5 2 4.65% bulb t4w 6 2 4.65% h10 bulbs 7 2 4.65% h11 bulbs 8 2 4.65% p21w bulb 9 2 4.65% performance blue h7 bulbs 10 2 4.65% philips premium h7 11 2 4.65% phillips blue vision h7 12 1 2.33% automotive tint wholesale 13 1 2.33% bright headlights 14 1 2.33% h10 silverstar bulb 15 1 2.33% h11 xenon blue 16 1 2.33% h4 blue xenon fuse 17 1 2.33% h8 xenon 18 1 2.33% indicator bulbs 19 1 2.33% lancia delta headlight bulbs 20 1 2.33% osram h4 50
Feb 06
1 20 3.18% h10 bulbs 2 17 2.71% bright headlights 3 17 2.71% phillips vision plus 4 16 2.55% h7 xenon 5 11 1.75% h3 xenon 6 11 1.75% h7 bulbs 7 11 1.75% h8 bulb 8 11 1.75% xenon bulbs 9 10 1.59% h11 bulb 10 10 1.59% h11 xenon 11 10 1.59% h9 bulbs 12 10 1.59% philips visionplus 13 9 1.43% w5w 14 8 1.27% h8 bulbs 15 7 1.11% h11 bulbs 16 7 1.11% w5w bulb 17 6 0.96% extra bright headlights 18 6 0.96% lamps h4 xenon super white 19 6 0.96% philips vision plus h1 20 6 0.96% philips vision plus h4
Referrers (Based on Feb 06)
This list is the number of clicks from search engines.
17782 10.39% - (Direct Request) (When the user types the URL, or the browser doesn’t reveal the referrer)
726 0.42% www.google.co.uk/search
451 0.26% www.google.com/search
157 0.09% http://search.msn.com/results.aspx
147 0.09% http://search.msn.co.uk/results.aspx
84 0.05% http://uk.search.yahoo.com/search
Being a .com you get quite a few international visitors too (I own the .co.uk too). I believe this is a good thing when you’re prepared to ship internationally and set up the site to deal with the international orders. I haven’t really done this fully, and only recently added the international shipping band.
As you can see, the site has a steady stream of targeted traffic. Many of the search phrases land on the site only to find the product isn’t in stock
but it does sell a fair few Xenon Bulbs, which is the main stocked product.
Questions, please email me.
Sorry for long post!
Regards,
Sam
>> Edited by s a m on Friday 10th March 11:55
>> Edited by s a m on Friday 10th March 12:28
I am selling one of my online shop websites. It’s a small mail order company that currently sells automotive bulbs. Its in major need of some business development/advertising, I currently do not have the time to list new products or prepare proper item descriptions, photos and specs. It generates about 20-30 orders a month at the moment, but has the potential to go far beyond that if the pricing was competitive and the products listed properly. There is no paid advertising for it at all.
The Philips bulbs for example are up for £23.99, but should be for sale at more like £19.99 or even £18.99. I don't have time to pack and post orders now as I am busy with my main business.
The site performs well on major search engines including Google, MSN, Yahoo etc (not pay per click, the main results) thanks to the heavy SEO I have done.
The site is built on a powerful online shop system that gives the user full control of products, prices, categories, postage rates (even international) and much more.
There is also a bulb application guide on the site that’s powered by a database. It’s a little out of date and could do with some extra vehicle records but it does work well.
The site ticks along nicely for me and brings in some extra money each month, but its potential is wasted. The amount of traffic it gets vs converted sales is quite poor, but this could be significantly improved by broadening the range and pricing competitively. Because I haven’t the time to spend on it, I only want the orders with good margins – and I don’t have time to list the new products and put in decent information about them.
I feel the site has good branding, easy navigation and a professional design.
My main business is in software and eCommerce, so I can make any changes a new owner would require and offer some help when getting started. The site was started back in the days when I was starting out and needed to have various income streams, however since then my main business has grown significantly which means XenonDirect is being neglected.
If anyone is interested in taking on the website, please email me. I am asking for a very fair price for an established site with a flow of visitors – given a better range of products, credit card processing (it currently only takes PayPal and this looses a lot of orders I’m afraid) and better descriptions I am sure it would generate a much better flow of sales.
I can't put a value on it - I have a figure in mind that would make it worth selling, based on the price of a similar website to be built, and the obvious bonus/kick start of steady web traffic that can take months/years to establish.
See the stats below
Average Visitors per day | Page views per day
Mar 06: 157 | 1310
Feb 06: 164 | 1402 (Total visitors – 4613)
Jan 06: 149 | 1193 (Total visitors – 4632)
Dec 05: 140 | 1193 (Total visitors – 4362)
Visitor is counted once per session on the site – ie, person visiting.
Page View is counted once per page displayed regardless of the session.
Top 20 search phrases this month (last 3 days) – this is the list of things people have typed into search engines, and then clicked through to the site from the search engine results.
( rank number | hits received | % | search term )
ie: 1 4 9.3% means its the top phrase, got 4 clicks, and makes up 9.3% of the traffic on that term.
March 06
1 4 9.30% w5w bulb 2 2 4.65% 12v headlight bulbs 3 2 4.65% 501 sidelight bulbs 4 2 4.65% beam bender 5 2 4.65% bulb t4w 6 2 4.65% h10 bulbs 7 2 4.65% h11 bulbs 8 2 4.65% p21w bulb 9 2 4.65% performance blue h7 bulbs 10 2 4.65% philips premium h7 11 2 4.65% phillips blue vision h7 12 1 2.33% automotive tint wholesale 13 1 2.33% bright headlights 14 1 2.33% h10 silverstar bulb 15 1 2.33% h11 xenon blue 16 1 2.33% h4 blue xenon fuse 17 1 2.33% h8 xenon 18 1 2.33% indicator bulbs 19 1 2.33% lancia delta headlight bulbs 20 1 2.33% osram h4 50
Feb 06
1 20 3.18% h10 bulbs 2 17 2.71% bright headlights 3 17 2.71% phillips vision plus 4 16 2.55% h7 xenon 5 11 1.75% h3 xenon 6 11 1.75% h7 bulbs 7 11 1.75% h8 bulb 8 11 1.75% xenon bulbs 9 10 1.59% h11 bulb 10 10 1.59% h11 xenon 11 10 1.59% h9 bulbs 12 10 1.59% philips visionplus 13 9 1.43% w5w 14 8 1.27% h8 bulbs 15 7 1.11% h11 bulbs 16 7 1.11% w5w bulb 17 6 0.96% extra bright headlights 18 6 0.96% lamps h4 xenon super white 19 6 0.96% philips vision plus h1 20 6 0.96% philips vision plus h4
Referrers (Based on Feb 06)
This list is the number of clicks from search engines.
17782 10.39% - (Direct Request) (When the user types the URL, or the browser doesn’t reveal the referrer)
726 0.42% www.google.co.uk/search
451 0.26% www.google.com/search
157 0.09% http://search.msn.com/results.aspx
147 0.09% http://search.msn.co.uk/results.aspx
84 0.05% http://uk.search.yahoo.com/search
Being a .com you get quite a few international visitors too (I own the .co.uk too). I believe this is a good thing when you’re prepared to ship internationally and set up the site to deal with the international orders. I haven’t really done this fully, and only recently added the international shipping band.
As you can see, the site has a steady stream of targeted traffic. Many of the search phrases land on the site only to find the product isn’t in stock
but it does sell a fair few Xenon Bulbs, which is the main stocked product. Questions, please email me.
Sorry for long post!
Regards,
Sam
>> Edited by s a m on Friday 10th March 11:55
>> Edited by s a m on Friday 10th March 12:28
You want something like Practical Business Valuation. www.forumbusinessmedia.co.uk sell it.
I’m not really trying to push it as a business, more of a ready made platform for someone who’s already been thinking about making the step to sell online.
Someone with an interest in or already selling products (eBay for example) for the automotive styling industry particularly relating to lighting (a very wide range of products) would be potentially interested.
As a business it’s not a lot to write home about as I have no time to develop it or put a good range of products on there. As a website – it’s pretty busy, already on the major search engines and ready to sell "your products" – no waiting for it to be built, indexed and get customers.
It can take months to get online shops in the search engines especially with Google’s recent sandbox of new domain names. That, and building PageRank (links) is not an easy or guaranteed-results task. Using paid clicks alone can also be very costly.
Thus this is a site someone may wish to buy in order to start their next venture.
>> Edited by s a m on Monday 6th March 11:16
Someone with an interest in or already selling products (eBay for example) for the automotive styling industry particularly relating to lighting (a very wide range of products) would be potentially interested.
As a business it’s not a lot to write home about as I have no time to develop it or put a good range of products on there. As a website – it’s pretty busy, already on the major search engines and ready to sell "your products" – no waiting for it to be built, indexed and get customers.
It can take months to get online shops in the search engines especially with Google’s recent sandbox of new domain names. That, and building PageRank (links) is not an easy or guaranteed-results task. Using paid clicks alone can also be very costly.
Thus this is a site someone may wish to buy in order to start their next venture.
>> Edited by s a m on Monday 6th March 11:16
The website is still for sale…
After some serious negotiations with someone and commitment to buy they have just emailed me to say they didn’t make the payment - effectively bottled it.
Very pissed off to say the least, money was due yesterday.
Turns out the guy was fairly young, planning on obtaining a bank loan to pay I believe and didn’t go through with it AFTER long discussions via email, an hour long phone conversation and full verbal promise of buying. May be he was turned down on the loan, even so, you don't go making offers to people and agreeing to buy something you can not afford!
It’s a really good proposition – busy site with flow of orders. Needs more products and some effort to turn into a very profitable business (its profitable already, just not enough so for me to leave it as it is).
See the info above… and if you are interested please drop me a line once again – NO BULLSHI**ERS PLEASE.
Ballpark price I am looking for is 3k. Remember its a trading site, with 150 VISITORS PER DAY currently. Even with current order flow it would only take a couple of good months to cover that.
After some serious negotiations with someone and commitment to buy they have just emailed me to say they didn’t make the payment - effectively bottled it.
Very pissed off to say the least, money was due yesterday.
Turns out the guy was fairly young, planning on obtaining a bank loan to pay I believe and didn’t go through with it AFTER long discussions via email, an hour long phone conversation and full verbal promise of buying. May be he was turned down on the loan, even so, you don't go making offers to people and agreeing to buy something you can not afford!
It’s a really good proposition – busy site with flow of orders. Needs more products and some effort to turn into a very profitable business (its profitable already, just not enough so for me to leave it as it is).
See the info above… and if you are interested please drop me a line once again – NO BULLSHI**ERS PLEASE.
Ballpark price I am looking for is 3k. Remember its a trading site, with 150 VISITORS PER DAY currently. Even with current order flow it would only take a couple of good months to cover that.
(This question was raised via email previously, so I thought I would post it)
Just a final note, headlight bulbs do sell well throughout the year – though particularly well in the winter. People still use their lights in the summer.
Headlight bulbs however are not the only product that can be sold and a large chunk of the traffic is for other types of replacement and styling bulbs – these is a great market for LED products and other styling bulbs, which generally have particularly good mark-ups because the items are un-branded and can be obtained from abroad.
Just a final note, headlight bulbs do sell well throughout the year – though particularly well in the winter. People still use their lights in the summer.
Headlight bulbs however are not the only product that can be sold and a large chunk of the traffic is for other types of replacement and styling bulbs – these is a great market for LED products and other styling bulbs, which generally have particularly good mark-ups because the items are un-branded and can be obtained from abroad.
Site is currently down due to what looks to be a firewall issue on the server.
Looking into it at the moment… not had any problems with it since now.
That’s what you call timing!
You can continue hosting as it is (trust me, its usually 100%!) in London Docklands, or move to another host. Its currently in arguably the best data centre in the UK.
Looking into it at the moment… not had any problems with it since now.
That’s what you call timing!
You can continue hosting as it is (trust me, its usually 100%!) in London Docklands, or move to another host. Its currently in arguably the best data centre in the UK.
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