What the hell is the Brera advert about?

[LooseCannon]

What are Alfa thinking? They launch a car that looks like a naked supermodel and use an ad that only shows it clearly for 5% of the screentime; the rest seems to be people just dicking about. They even shoot it somewhere I presume is trendy (Milan? Rome?) and make sure it is so wet and miserable it looks like Middlesborough.

I heard it in the background at least 3 times before I twigged it was a car ad and looked up from my book. Time for a new agency Alfa.

[LooseCannon]

v8 said:

You have to blame the nanny state we now live in. I mean you can`t smoke. drink, eat salt or fat Im sure it will soon be illegal to pick your nose, and these are the only pass times I have. Thats why advertisers arn`t alowed to show cars leaving traffic lights sidways or just shreading tyres for the fun of it. The only vehicles portrayed correctly are 4X4s as they are slow and without harming the passengers can become muddy. So until the revolution we`ll have to put up with namby pamby arty ads.

You're right of course, it never occurred to me. Vive le revolution.