Omega x Swatch Collaboration

Omega x Swatch Collaboration

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Discussion

Lord Marylebone

15,481 posts

157 months

Thursday 24th March
quotequote all
danhard said:
Is it just me that thinks omega have totally f@@k up her
There most iconic watch design, now available in cheap plastic priced at £200 .. what a way to trash your own brand …
Yes, it's just you.

I very much doubt this collaboration will damage either Swatch or Omega, in the slightest.

gregs656

8,532 posts

158 months

Thursday 24th March
quotequote all
danhard said:
Is it just me that thinks omega have totally f@@k up her
There most iconic watch design, now available in cheap plastic priced at £200 .. what a way to trash your own brand …
I think it's a very clever way to get children wearing Omega branded watches.

El stovey

42,095 posts

240 months

Thursday 24th March
quotequote all
danhard said:
Is it just me that thinks omega have totally f@@k up her
There most iconic watch design, now available in cheap plastic priced at £200 .. what a way to trash your own brand …
Does seem a bit of an odd tie in to me too but it’s not like the speedy pro isn’t already famous for loads of limited editions and all sorts offshoots.

I love my omega speedmaster professional and I like swatches and had a few over the years but I don’t really want them combined tbh.

I think the pink and baby blue ones might have a wider popularity like the baby g shock watches did years ago.

Not for me though but it’s interesting and great that others like them.

I did initially think about getting my mum to pop into the Edinburgh shop and get a pink one for my daughter but looks like it’s not going to be a pop in at lunchtime kind of thing.

Imagine the upset if it was Rolex doing this with the Daytona hehe

danhard

32 posts

84 months

Thursday 24th March
quotequote all
Lord Marylebone said:
Yes, it's just you.

I very much doubt this collaboration will damage either Swatch or Omega, in the slightest.
Mmm interesting.. what if you just paid £6k for speed master at omega boutique only then to walk past a swatch shop & see the exact same watch, with omega official brand made in plastic & priced at £200 ish pounds .. personal I be a bit pi@@ off . And what next a swatch sea master in plastic priced at £99

Scotter

86 posts

72 months

Thursday 24th March
quotequote all
danhard said:
Lord Marylebone said:
Yes, it's just you.

I very much doubt this collaboration will damage either Swatch or Omega, in the slightest.
Mmm interesting.. what if you just paid £6k for speed master at omega boutique only then to walk past a swatch shop & see the exact same watch, with omega official brand made in plastic & priced at £200 ish pounds .. personal I be a bit pi@@ off . And what next a swatch sea master in plastic priced at £99
I was a bit annoyed last night at seeing this collaboration and was on the point of asking on here if anyone wanted to buy my 1861.
After watching a couple of videos of the collection I was on the point of asking on here where I could buy one.
Very clever marketing,it’s sucked me in.

Jammez

625 posts

184 months

Thursday 24th March
quotequote all
I'm seeing this same debate raging in lots of places and the key stuff that comes out seems to be

Buy & wear what you want who gives a feck!
People who don't know watches don't care
People who know watches know the difference between an Omega & a Swatch

It's a fun watch, in the flesh that's what they look like, treat it as such & enjoy!

Lord Marylebone

15,481 posts

157 months

Thursday 24th March
quotequote all
danhard said:
Lord Marylebone said:
Yes, it's just you.

I very much doubt this collaboration will damage either Swatch or Omega, in the slightest.
Mmm interesting.. what if you just paid £6k for speed master at omega boutique only then to walk past a swatch shop & see the exact same watch, with omega official brand made in plastic & priced at £200 ish pounds .. personal I be a bit pi@@ off . And what next a swatch sea master in plastic priced at £99
It's a plastic Swatch. It isn't a Speedmaster. Anyone who wants a 'proper' Speedmaster, will still buy one.

They won't spend £200 on a Swatch and think "Great, I don't need to buy an Omega anymore". It just won't happen.

If you want a Speedmaster, you will still buy a Speedmaster. This will not dent sales of Omega at all.

I want one of these because I think it's a cool bit of fun for £200. Thats all there is to it.

Scotter

86 posts

72 months

Thursday 24th March
quotequote all
Jammez said:
I'm seeing this same debate raging in lots of places and the key stuff that comes out seems to be

Buy & wear what you want who gives a feck!
People who don't know watches don't care
People who know watches know the difference between an Omega & a Swatch

It's a fun watch, in the flesh that's what they look like, treat it as such & enjoy!
Well put.

gregs656

8,532 posts

158 months

Thursday 24th March
quotequote all
danhard said:
Mmm interesting.. what if you just paid £6k for speed master at omega boutique only then to walk past a swatch shop & see the exact same watch, with omega official brand made in plastic & priced at £200 ish pounds .. personal I be a bit pi@@ off . And what next a swatch sea master in plastic priced at £99
I didn't pay 6k for my Speedy, but I really fancy one of these. Sounds fun.

danhard

32 posts

84 months

Thursday 24th March
quotequote all
Lord Marylebone said:
It's a plastic Swatch. It isn't a Speedmaster. Anyone who wants a 'proper' Speedmaster, will still buy one.

They won't spend £200 on a Swatch and think "Great, I don't need to buy an Omega anymore". It just won't happen.

If you want a Speedmaster, you will still buy a Speedmaster. This will not dent sales of Omega at all.

I want one of these because I think it's a cool bit of fun for £200. Thats all there is to it.
You pays your money you take your chances !!
If omega are happy to let there most iconic watch design with all the same design features like dot over 90 being put into a plastic swatch .
1957 omega launch the moon watch
2022 omega kill the moon watch
Rolex must be laughing there heads off …

Edited by danhard on Thursday 24th March 15:55

RacerMike

3,406 posts

188 months

Thursday 24th March
quotequote all
danhard said:
Lord Marylebone said:
It's a plastic Swatch. It isn't a Speedmaster. Anyone who wants a 'proper' Speedmaster, will still buy one.

They won't spend £200 on a Swatch and think "Great, I don't need to buy an Omega anymore". It just won't happen.

If you want a Speedmaster, you will still buy a Speedmaster. This will not dent sales of Omega at all.

I want one of these because I think it's a cool bit of fun for £200. Thats all there is to it.
You pays your money you take your chances !!
If omega are happy to let there most iconic watch design with all the same design features like dot over 90 being put into a plastic swatch .
1957 omega launch the moon watch
2020 omega kill the moon watch
Rolex must be laughing there heads off …
It's ok....wait until they do a Rolex colab.

I think it's great. Friend of mine in Salzburg will hopefully pick me up one on Saturday. Nice thing to have as a daily and a bit of fun. What else is there in this price bracket that has the buzz around it like this? It's a great idea IMO.

bigandclever

12,426 posts

215 months

Thursday 24th March
quotequote all
danhard said:
You pays your money you take your chances !!
If omega are happy to let there most iconic watch design with all the same design features like dot over 90 being put into a plastic swatch .
1957 omega launch the moon watch
2022 omega kill the moon watch
Rolex must be laughing there heads off …
Well that post's certainly cheered me up anyway laugh

Lord Marylebone

15,481 posts

157 months

Thursday 24th March
quotequote all
danhard said:
You pays your money you take your chances !!
If omega are happy to let there most iconic watch design with all the same design features like dot over 90 being put into a plastic swatch .
1957 omega launch the moon watch
2022 omega kill the moon watch
Rolex must be laughing there heads off …
If you honestly think this will damage sales of Omega, even in the slightest, then I don't really know what else to say!

I think you are mistaken, and both Omega and Swatch will get a massive buzz of promo out of this.

danhard

32 posts

84 months

Thursday 24th March
quotequote all
Lord Marylebone said:
If you honestly think this will damage sales of Omega, even in the slightest, then I don't really know what else to say!

I think you are mistaken, and both Omega and Swatch will get a massive buzz of promo out of this.
26. 3 . 2022
Will turn out to be omega Gerald ratner moment !!

dom9

7,535 posts

186 months

Thursday 24th March
quotequote all
PH meet in London on Saturday? biggrin

Cool things... tempted to jump on a train Saturday morning... albeit I wouldn't want to be queuing!

Counts as a dog walk if I take the mutt, right?

Mercury for me to wear but a Moon might be a nice thing to own.

It's a bit of fun - devalues nothing for me and a clever tool to get people into the brand and history.

blue_haddock

2,074 posts

44 months

Thursday 24th March
quotequote all
dom9 said:
PH meet in London on Saturday? biggrin

.
I'll be there although havent decided which store to try.

Mercury and neptune and my chosen models

abzmike

5,284 posts

83 months

Thursday 24th March
quotequote all
Looks like a fun thing... And I'd very much doubt it will hurt Omega sales one bit.
A lot of snobbery around - and why would Rolex care? They can't make enough to satisfy customers that want thier goods anyway.

Dan_1981

16,455 posts

176 months

Thursday 24th March
quotequote all
The only thing i'm surprised at is that it's being sold only in SWATCH stores - surprised the Omega boutiques don't want in on it.

Let's face it alot of the people buying these are W.I.S and probably have the cash to be convinced to buy something from the full Omega range at the same time.

I won't be trekking to London on Saturday to buy one however - i'll wait for the noise to die down and hopefully catch one on second or third release at face value.

The full box set would be a nice thing to own but i think i'll stick to one... it'll make a great holiday watch.

Cybertronian

1,370 posts

140 months

Thursday 24th March
quotequote all
Me and several Omega owning colleagues are lapping this up.

We're all one Omega watch owners that would love to add more watches, but funds simply won't allow. Would much rather spend £207 on this than a £200 knock-off.

The Swatch Group has shareholders to please, so this will be a massive revenue boost for the group. Using me and my two colleagues as an example; none of us were in the market to buy anything from The Swatch Group at all several days ago, but here we are today all wondering how to get to London for Saturday morning...

As others have said, anybody in the market for a proper Speedmaster moon watch will still be after one of those. These will not satisfy that itch, but for £207, they're cheap enough for a bit of fun.

GC8

19,910 posts

167 months

Thursday 24th March
quotequote all
danhard said:
Mmm interesting.. what if you just paid £6k for speed master at omega boutique only then to walk past a swatch shop & see the exact same watch, with omega official brand made in plastic & priced at £200 ish pounds .. personal I be a bit pi@@ off . And what next a swatch sea master in plastic priced at £99
The exact same watch? Are you serious? Get a grip of yourself.