Why do radio stations play the same songs repetitively?

Why do radio stations play the same songs repetitively?

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monthefish

Original Poster:

20,441 posts

231 months

Friday 11th June 2021
quotequote all
This is not specific to any radio station (they all seem to do it), and I'm talking about songs at least a year old (or much older) which long have dropped out of 'chart'.

Is it a lack of imagination? or some contractual thing?

anonymous-user

54 months

Friday 11th June 2021
quotequote all
All radio stations seem to be being taken over by "The Greatest Hits" now anyway. So not only is it like being stuck in groundhog day listening to Toto Africa at the same time every day you can't even change to a non "The Greatest Hits" channel.

For me at 47, Radio 1 is like sticking a rusty screwdriver in my ear. Absolute radio was the one saying grace but even they have sold out to "The Greatest Hits" now as well.

Might as well resign myself to listening to the same 200 middle of the road, safe, oldies for the rest of my life.

monthefish

Original Poster:

20,441 posts

231 months

Friday 11th June 2021
quotequote all
Radio 1 is the worst culprit (there is DEFINITELY some deals being done to promote certain artists/songs there), but all of the others seem to be nearly as bad.

SpeckledJim

31,608 posts

253 months

Friday 11th June 2021
quotequote all
It would be easy for a radio station to play a different song every 4 minutes for a month without repeating a single one, but apparently research showed that listeners preferred a degree of repetition, so that's what they do.


Louis Balfour

26,271 posts

222 months

Friday 11th June 2021
quotequote all
monthefish said:
This is not specific to any radio station (they all seem to do it), and I'm talking about songs at least a year old (or much older) which long have dropped out of 'chart'.

Is it a lack of imagination? or some contractual thing?
It's a question I have asked many times, including on PH. I have never had a 100% convincing answer, but the gist seems to be:

People typically only listen to the radio for limited periods and, apparently, want to hear something familiar when they do. Radio stations strive to be popular, either to sell advertising space or justify the licence fee, so they do what is needed to ensure that people get what they want.

If however you listen for extended periods, you get to hear the same tunes over and over.

However, I personally suspect that the BBC does get paid to play certain records. I also suspect that commercial stations pay a fixed price for X number of plays of a record.




CarCrazyDad

4,280 posts

35 months

Friday 11th June 2021
quotequote all
monthefish said:
Radio 1 is the worst culprit (there is DEFINITELY some deals being done to promote certain artists/songs there), but all of the others seem to be nearly as bad.
Are the "Top 40" charts done based on air time / play count or just sales? I seem to recall some charts used to include radio play counts.

SydneyBridge

8,569 posts

158 months

Friday 11th June 2021
quotequote all
Joey Deacon said:
All radio stations seem to be being taken over by "The Greatest Hits" now anyway. So not only is it like being stuck in groundhog day listening to Toto Africa at the same time every day you can't even change to a non "The Greatest Hits" channel.

For me at 47, Radio 1 is like sticking a rusty screwdriver in my ear. Absolute radio was the one saying grace but even they have sold out to "The Greatest Hits" now as well.

Might as well resign myself to listening to the same 200 middle of the road, safe, oldies for the rest of my life.
Reading this, listening to greatest hits radio, they are playing Toto.....

Working at home all day, i have the radio in the background, used to listen to Absolute but they are digital only now

Chainsaw Rebuild

2,004 posts

102 months

Friday 11th June 2021
quotequote all
Louis Balfour said:
It's a question I have asked many times, including on PH. I have never had a 100% convincing answer, but the gist seems to be:

People typically only listen to the radio for limited periods and, apparently, want to hear something familiar when they do. Radio stations strive to be popular, either to sell advertising space or justify the licence fee, so they do what is needed to ensure that people get what they want.

If however you listen for extended periods, you get to hear the same tunes over and over.

However, I personally suspect that the BBC does get paid to play certain records. I also suspect that commercial stations pay a fixed price for X number of plays of a record.
A friend of mine is a radio DJ and that sounds about right. Basically most people listen for a relatively short amount of time, such as driving to work. They want to listener to be pleased by hearing what's popular, so you end up with tracks being repeated.

Absolute radio are an exception, there may be others, with their "no repeat 9 - 5" guarantee".

silobass

1,179 posts

102 months

Friday 11th June 2021
quotequote all
I listen to Absolute at work for the no repeat guarantee thing but even they will repeat a lot the next day. It's still better than hearing the same song 4-5 times a day as they change DJ's.

monthefish

Original Poster:

20,441 posts

231 months

Friday 11th June 2021
quotequote all
Thanks for all the useful replies thumbup

I get the bit about 'wanting to stick to what's popular', but I think what I'm struggling with is that there are so many popular songs they could select from and why they stick to particular song by a particular artist (especially when that song didn't chart particularly highly in the first place).

It's almost like the station has a bag of 33rpm vinyl singles and that's all they can choose from, whereas obviously in the digital age we know that's not the case (and therefore not the reason for the restriction).

This is particularly relevant for a station like Smooth FM which has effectively got around 50 years worth of smooth & popular songs to choose from, but still play the same 20-30 songs repeatedly.

2fast748

1,091 posts

195 months

Friday 11th June 2021
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A quote from The Simpsons sums this up perfectly:

"How about playing some new oldies!"

There's so much music around in any genre your wonder why the same songs get repeated, I'm a rock music fan so listen to Planet Rock in my car sometimes but they went through a period of only playing Black Sabbath's Spiral Architect rather than anything else.

I put it down to the capacity of their systems, if they are limited they won't have the whole catalogue on their broadcast system.

Mezzanine

9,205 posts

219 months

Friday 11th June 2021
quotequote all
Because commercial radio works on the premise that they are terrified of you changing stations so you won’t listen to their adverts.

Therefore to satisfy the broadest, blandest audiences they will only play tracks they know ‘work’ in the sense it won’t make you change station if something ‘unusual’ comes on.

They are also all programmed out under strict playlists to ensure minimum chance of the ‘DJ’ having any sort of choice or negative impact on retention figures.

Thank god most people have a personalised music steaming device in their pockets these days - I avoid radio, specifically commercial radio, at all costs as it’s turgid, brain-dead nonsense.

Defcon5

6,178 posts

191 months

Friday 11th June 2021
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Commercial radio stations don’t play songs any more do they?

Just seems to be 24/7 adverts for their latest competition to win 40k

Pixel Pusher

10,191 posts

159 months

Friday 11th June 2021
quotequote all
Been working from home since all this Covid shizzle kicked off and have Planet Rock on all day.

Very rarely get any repeats on there and the tunes are great....but obviously a certain genre.

More often than not, The DJs also play the full track and don't talk rubbish either.

Lagom

541 posts

62 months

Friday 11th June 2021
quotequote all
silobass said:
I listen to Absolute at work for the no repeat guarantee thing but even they will repeat a lot the next day. It's still better than hearing the same song 4-5 times a day as they change DJ's.
I don't know how long the No Repeat Guarantee has got left. Can see Bauer Media eventually dropping the NRG (and increasing ads) to drive more listeners to their Premium offering, to compete with Spotify etc.




https://planetradio.co.uk/premium

P-Jay

10,563 posts

191 months

Friday 11th June 2021
quotequote all
monthefish said:
This is not specific to any radio station (they all seem to do it), and I'm talking about songs at least a year old (or much older) which long have dropped out of 'chart'.

Is it a lack of imagination? or some contractual thing?
I think it's a bit of everything.

Some of the bigger ones (BBC certainly) have a panel who decide on playlists.

I 'think' it's possible for some record cos to offer discounts or even allow for free play of certain tracks on radio to promote streaming etc.

Sometimes, just sometimes the DJs actually pick songs they think their audience would like!

(Radio X just plays 'Now that's what I call Indie Music 1998' on repeat)

MitchT

15,853 posts

209 months

Friday 11th June 2021
quotequote all
silobass said:
I listen to Absolute at work for the no repeat guarantee...
But instead you get the same set of adverts on repeat all day instead. They had it on in the office before lockdown meant WFH. Drove me mad! Plus, Absolute seems to be disproportionately fixated on 90s Indie music, like they think that obsessively playing Nirvana makes them cool... and this isn't even Absolute 90s. Much prefer R2 with no adverts and music that doesn't make me feel like I'm stuck in a timewarp, even if it does mean the odd track being played a few times a day.

monthefish

Original Poster:

20,441 posts

231 months

Friday 11th June 2021
quotequote all
MitchT said:
. Much prefer R2 with no adverts and music that doesn't make me feel like I'm stuck in a timewarp, even if it does mean the odd track being played a few times a day.
Again, given the range of songs R2 can play, there's no reason why they need to play the same song twice in any 3 month (or even 6 month/1 year?) period, but why do they? It's not like they're playing chart stuff....

Teddy Lop

8,294 posts

67 months

Friday 11th June 2021
quotequote all
I always assumed like everything in the entertainment its Corruption and networking ie play what you're told to by the record labels and life will go swimmingly and quite literally whatever you want.

Although that doesn't explain the classical stations which I'm told are just as bad.

Whatever, I don't listen to any of them as I can't hack it myself. I think was it virgin radio way back when was a bit bolder and out there, before that ginger tt bought it and made it sound like all the others.

MitchT

15,853 posts

209 months

Friday 11th June 2021
quotequote all
monthefish said:
Again, given the range of songs R2 can play, there's no reason why they need to play the same song twice in any 3 month (or even 6 month/1 year?) period, but why do they? It's not like they're playing chart stuff....
It's to do with playlisting - promoting a certain amount of new music. R2 effectively sits where R1 did when I was in my teens - basically a blend of current chart pop and older pop with the most popular current tracks playlisted for more frequent exposure. Make of that what you will.