Intrigued by this Mustard Insurance lot

[mikees]

I'm amazed given the saturation of the market that has the likes of the Meerkats, MoneySuper and CompareThe and GoCompare (plus others?)

There is room or a business model for another one. This is now a typical mature market - why enter ?

Looks to be driven by VastVisibility - tech company - insurance aggregator and Parkers.

Anyone know anything? Fascinated by "why". Pinning their hope on a USP (????) of being able to speak to someone and guarenteeing lowest quote (with normal slippery clauses)


Mike