RE: Nissan trademarks new 'Z' logo

RE: Nissan trademarks new 'Z' logo

Friday 20th March 2020

Nissan trademarks new 'Z' logo

Could this mean, finally, that a new sports car is close?



Trademarking is not normally big news on PistonHeads, but when it concerns the potential of a new Nissan sports car it becomes a rather more pressing issue. Because we've been crying out for one of those for ages; the 370Z limply duelling with the Lotus Evora for longest sports car production run of the 21st century like two old men playing painfully slow chess.

Latest news is a refreshed 'Z' badge, registered alongside a new Nissan logo by the brand in Canada and New Zealand - why those two we've no clue - and harking back to the original 240Z. It's an understandable move given the heritage in the Z cars now; remember, too, that the first 240Z on sale was a 1971 model year version, so we're just about ready for a proper 50th anniversary car. And not just a 370Z with some different paint.


Beyond badge conjecture, we know precious little about Nissan's sports car plans. There were those spy shots last year, from which barely anything could be told, and little comment really about any upcoming prospects. All Z talk has been about the heritage rather than the future, and the former is arguably in danger of being jeopardised if the latter isn't properly thought about.

Let's hope that the creation of a new logo points to the creation of a new and exciting model for 2021, too. Everyone has been waiting long enough, after all...




370Z images | Dafydd Wood

Author
Discussion

TREMAiNE

Original Poster:

3,918 posts

149 months

Friday 20th March 2020
quotequote all
I'd like to be excited about this but it will probably end up in mild disappointment.

The Japanese sports car heyday is long gone and with the current industry trends of downsizing and electrifying, I can't see a new Z being anything other than more of the same.

To make things worse, with people being so used to instant torque that forced induction and hybrid cars offer if they do stick to a more old school format the car will probably be criticized for feeling a bit gutless.

Of the (few) Japanese sports cars on sale today, only the GT86 and MX-5 really interest me. The 86 is a hell of a lot of fun in reality, whilst down on power on paper, I don't ever really feel that on a B-road when I occasionally take my girlfriends out... And the MX-5 ND is just brilliant for what it is.

Cold

15,247 posts

90 months

Friday 20th March 2020
quotequote all
Ooh, a Nissan Zagato. Exciting times. biggrin

carinaman

21,292 posts

172 months

Friday 20th March 2020
quotequote all
I do like a nice double bubble roof.

Royd72

29 posts

92 months

Friday 20th March 2020
quotequote all
Unfortunately Nissan have lost their way with the Z, the new go to is https://mzrroadsports.co.uk/ who are creating Japanese automotive works of art

flukey5

404 posts

60 months

Friday 20th March 2020
quotequote all
Royd72 said:
Unfortunately Nissan have lost their way with the Z, the new go to is https://mzrroadsports.co.uk/ who are creating Japanese automotive works of art
Every part of me says yes but my wallet keeps saying no. Wish there were restomods out there like this for half the price, but i guess you get what you pay for.

Truly an aspirational car for me.

I'm not sure about 'lost their way'. If the 370z didn't have an interior from 1992 I would have probably bought one by now.

JuniorD

8,626 posts

223 months

Friday 20th March 2020
quotequote all
The have applied to register it in NZ and Canada presumably as they already have a tonne of similar "Z" logos registered elsewhere since about 20 years now at least.

wab172uk

2,005 posts

227 months

Friday 20th March 2020
quotequote all
flukey5 said:
Royd72 said:
Unfortunately Nissan have lost their way with the Z, the new go to is https://mzrroadsports.co.uk/ who are creating Japanese automotive works of art
Every part of me says yes but my wallet keeps saying no. Wish there were restomods out there like this for half the price, but i guess you get what you pay for.

Truly an aspirational car for me.

I'm not sure about 'lost their way'. If the 370z didn't have an interior from 1992 I would have probably bought one by now.
The interior was fine. Better than a lot of cars. I owned one, and the only thing wrong with the interior, was lack of steering wheel adjustment. So I never had an optimal driving position. Oh yes, and the orange lights etc for cold temperature would blind you, they were so bright.

edoverheels

357 posts

105 months

Friday 20th March 2020
quotequote all
What is wrong with 1992?
370z is the most modern car I have, the advantage of living in the past.

flukey5

404 posts

60 months

Friday 20th March 2020
quotequote all
wab172uk said:
The interior was fine. Better than a lot of cars. I owned one, and the only thing wrong with the interior, was lack of steering wheel adjustment. So I never had an optimal driving position. Oh yes, and the orange lights etc for cold temperature would blind you, they were so bright.
Coming from an Audi TT or even a new MX-5 I found the interior especially unacceptable. Lots of horrible scratchy plastics on every surface, red LED dials that look at home on a VCR from 2001 and a satnav that looks like there might be a CRT screen behind there. It just seemed really un-ergonomic and very dated. Sure it's fine, but not for a £40k sports car imo. The seats were nice at least.


cerb4.5lee

30,585 posts

180 months

Friday 20th March 2020
quotequote all
I do agree that the 370Z's interior isn't its best feature but I do like the central rev counter and the dials themselves. I can't fault the way that mine drives and sounds though.

I hope that we see another generation for sure. cool

oilit

2,626 posts

178 months

Friday 20th March 2020
quotequote all
So I see a Zagato Z with it 'tips' inverted, and somebody obviously regretting that edit and putting a cross through it to make it look like an error or deletion.

getmecoat