The Road Rat Magazine

The Road Rat Magazine

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DoctorX

5,439 posts

135 months

Thursday 10th October 2019
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As I mentioned above, the franking says the postage was £2.95, the other quid or so must be for the box. I don’t feel ripped off by it as the costs are there to see, but it is rather a lot. Maybe they need to get another courier rather than RM...

frayz

2,269 posts

127 months

Tuesday 25th February 2020
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As a serial EVO subscriber for over 10 years now ive held off on sub'ing to this so far.
How are you all finding it, as im reluctant to buy the back issues inc a sub from issue 5 as its £116.

Are you all still as impressed with it or is it just a book of glossy photos none of us can have any relationship to?

Podie

46,341 posts

243 months

Tuesday 25th February 2020
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frayz said:
As a serial EVO subscriber for over 10 years now ive held off on sub'ing to this so far.
How are you all finding it, as im reluctant to buy the back issues inc a sub from issue 5 as its £116.

Are you all still as impressed with it or is it just a book of glossy photos none of us can have any relationship to?
Issue 1 was good, but LOVED issue 2 (I love the 917 story).

If you have time to sit down and read it's worthwhile.

I basically save them for holidays hehe

LaurasOtherHalf

Original Poster:

20,292 posts

164 months

Tuesday 25th February 2020
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I’m not overly impressed by the writing, nor the research. I find it’s more fancy photos (that aren’t actually that good at showing off the subject) that are “artistic” for the sake of it.

I find it’s like one of those expensive coffee table books and I’ve never really gotten those either-here, look at some pictures of the stuff I’m “into”.

Sorry to be a bit down on it but if you’re expecting anything like the heyday of motoring journalism from the 70s through to the early 00s you’ll be a bit disappointed.

What was that pseudo architecture magazine that was about a few years ago in all the desperately cool places-paper or something like that it was called?

It’s like that for cars.

ettore

3,321 posts

220 months

Tuesday 25th February 2020
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Conversely, I love it.

It is a beautifully designed and produced magazine (seems a bit too grand for that title really) that is a lovely thing to absorb. I think the articles are good too - diverse and a broad spread of writers.

Thumbs up from me.

Olivera

4,694 posts

207 months

Tuesday 25th February 2020
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Podie said:
Issue 1 was good, but LOVED issue 2 (I love the 917 story).

If you have time to sit down and read it's worthwhile.

I basically save them for holidays hehe
I've only bought issue 2 so far.

The 917 story was good, but probably no better than a snippet taken out of one of the many 917 books.

On the flip side I found some articles were poor, in particular the half-story about the trip to the Scandanavian test facility/town.

DoctorX

5,439 posts

135 months

Tuesday 25th February 2020
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Olivera said:
I've only bought issue 2 so far.

The 917 story was good, but probably no better than a snippet taken out of one of the many 917 books.

On the flip side I found some articles were poor, in particular the half-story about the trip to the Scandanavian test facility/town.
I liked that article, but then I quite enjoy Richard Porters stuff. I think that about sums it up - some interesting articles, some not. Different things appeal to different people. Beautifully produced, nice photos, nice smell. I’d buy one then get the rest if you enjoyed it rather than order all the back issues.

mrbigshot

3 posts

20 months

Saturday 29th February 2020
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Anyone know when issue four is due out?

Paul Dishman

3,878 posts

205 months

Saturday 29th February 2020
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mrbigshot said:
Anyone know when issue four is due out?
It's out now, according to their website

mrbigshot

3 posts

20 months

Sunday 1st March 2020
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Thank you Paul, I usually get an email from them when new issue is out ,will order tonight

bungle

1,867 posts

208 months

Saturday 11th April 2020
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They must be getting a lot of flak re the postage, I got this email last night:

Road Rat auto-email said:
You left your magazine behind
Hi,
We asked the folks who built our website to send you this e-mail because — or so it seems — you decided pretty late in the process not to buy The Road Rat.
This may be because you didn’t much care for our shipping rates. To be honest a few folks have questioned them out loud. I can only ask that you consider two points. The first is the sum its almost exactly what the Royal Mail in the UK charges us to ship 1.1 Kg/2.2lbs of printed paper across Europe, across the world even across the UK. It’s a good rate, courier services cost much more. The other associated costs we swallow.
As a tiny business we can’t afford to swallow any more and — personally speaking — I’d rather not increase the cost of the magazine and feign 'free-shipping’ because there is no such thing as free shipping. There’s a reason Jeff Bezos is as wealthy as he is.
Best. And thank you for your interest. Mikey, Editor.

LaurasOtherHalf

Original Poster:

20,292 posts

164 months

Sunday 12th April 2020
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bungle said:
They must be getting a lot of flak re the postage, I got this email last night:

Road Rat auto-email said:
You left your magazine behind
Hi,
We asked the folks who built our website to send you this e-mail because — or so it seems — you decided pretty late in the process not to buy The Road Rat.
This may be because you didn’t much care for our shipping rates. To be honest a few folks have questioned them out loud. I can only ask that you consider two points. The first is the sum its almost exactly what the Royal Mail in the UK charges us to ship 1.1 Kg/2.2lbs of printed paper across Europe, across the world even across the UK. It’s a good rate, courier services cost much more. The other associated costs we swallow.
As a tiny business we can’t afford to swallow any more and — personally speaking — I’d rather not increase the cost of the magazine and feign 'free-shipping’ because there is no such thing as free shipping. There’s a reason Jeff Bezos is as wealthy as he is.
Best. And thank you for your interest. Mikey, Editor.
What a strange thing to send out.

biggles330d

765 posts

118 months

Sunday 10th May 2020
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Ordered all 4 back issues last week and am thoroughly enjoying them. Used to subscribe to CAR years back and enjoyed it for its breadth of topics but it went off the boil and I cancelled the sub and just never went back to it. Very very occasionally by the odd issue but not often. Subscribed to Top Gear for years but that too went from being a fairly full read to just average and gave up on that several years back. Other mags I've tried are either barely warmed over press releases supported with advertising, or not much more than spec-sheets with pictures, group tests of fundamentally pretty boring new cars, endless features about the latest incremental update of some halo car or other or road trip stories that have potential but are edited to be frustratingly short and strike an awkward balance of not enough about the car or the trip. Dull dull dull.

Took out subscription to Octane a couple of years back and found I enjoy the lengthier stories, back histories, adventures, photography and more intelligent writing style and I look forward to that dropping on the mat every month.
Road Rat is different again, bit more coffee table and quite indulgent, sort of an Octane+. Brave choice to go the route they have when there's so much on-line content around, but publishing needs to change with the times and all credit for moving to this style and format and frequency. Spot on and I have no issue with it being the price it is.

The_Doc

4,164 posts

188 months

Tuesday 16th June 2020
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The Road Rat is a luxury item.
Personally I love it. It moves on substantially from Evo/Autocar/Car/TopGearMagazine, and if you want to stand still with these monthlies then that's your choice. I have an Evo magazine subscription too, and both subscriptions will continue.

The postage: its just a matter of how you think about it, What if postage was free, but each copy was £14 ? Why do some resent £4 postage on a £10 magazine? Why is £10 ok for content/editing/printing and £4 not ok to carry it hundreds of miles?

The writing is proper, thoughful, literature, and not just a lazy journo copying and pasting the press release from a manufacturer. The editing team have enough clout to source articles from heavyweight motoring authorities. The production values are super high with posh paper and lovely printing/colouring.

Are they going to sell in the volumes that the monthlies do? No. But bizarely the yearly costs are roughly the same at £40-50 odd.
I'll bet at least 75% of subscribers are high income bracket, and you could probably charge more per issue.
But if you're reading this Mikey, please no.

My conclusion: Do you have the cash for a luxury car publication, something deeper and more arty than the rest?

Paul Dishman

3,878 posts

205 months

Tuesday 16th June 2020
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Having read all four copies of The Road Rat, I've changed my mind about it. It reminds me of the early years of Car magazine- LJKS, Henry Manney III, George Bishop fascinating, challenging writing.

Yes, it's expensive, and the postage still stings, but it's worth it.

ettore

3,321 posts

220 months

Tuesday 16th June 2020
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We must be due another soon, surely?

Mezzanine

6,390 posts

187 months

Tuesday 16th June 2020
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ettore said:
We must be due another soon, surely?
It’s been Covid delayed but they have said late June/early July for the next one. Going on previous communications about production delays I would say it will be nearer end of July before we see it!



The_Doc

4,164 posts

188 months

Tuesday 16th June 2020
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Mezzanine said:
ettore said:
We must be due another soon, surely?
It’s been Covid delayed but they have said late June/early July for the next one. Going on previous communications about production delays I would say it will be nearer end of July before we see it!
They've said " Edition Five of The Road Rat is in production now and will be on the press in early July" in emails

LaurasOtherHalf

Original Poster:

20,292 posts

164 months

Tuesday 16th June 2020
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The_Doc said:
The writing is proper, thoughful, literature, and not just a lazy journo copying and pasting the press release from a manufacturer.
That’s where I would disagree, I think the actual content is poor.

It may be written in flowery prose on heavy weight paper but the actual content itself is incredibly light.

It’s “Wallpaper” (the magazine title) for cars.

DSC OFF

142 posts

29 months

Friday 25th September 2020
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Having bought the first four issues I’m going to give issue five a miss, simply because of the postage costs - which have leapt to £5 within the U.K.

Also the editor (Mikey) continued snooty attitude on social media grates. A recent post on Instagram critiquing the layout on a certain page and it’s effect on a photograph was not well received by him, despite one post above the magazine itself apologising for the oversight