Rich Energy drop Haas. No...Really. Seriously...

Rich Energy drop Haas. No...Really. Seriously...

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Discussion

DanielSan

17,995 posts

147 months

Thursday 21st July
quotequote all
Pebbles167 said:
How deep does this go? What's real, and what isn't?
The book on the Haas debacle is out soon

https://www.richenergybook.com/

The Smoking Tire podcast did a chat with Alanis King one other authors a while ago, she gives a few insights in the interview. The book sounds like it'll be a very good read

https://youtu.be/Pqp4A5Cfft0

LukeBrown66

2,612 posts

26 months

Thursday 21st July
quotequote all
Having now found a release from the team, it gets ever odder.

THEY are saying they never had an agreement with Storey, yet he owns the brand, they are saying they had a deal with RichEnergyLTD or something, but surely that is still a company owned by Storey?

OMG are saying they never spoke with him, their deal was with this LTD company, so this whole things gets ever odder.

And you are right a Netflix docu has to be in the offing, I would love to do some research on it!!

He has also been linked to trying to buy Sunderland FC, obviously the F1 stuff which he maintains he is still involved with, but this bike thing is big, the logo appears on a lot of bikes. Not just in BSB.

There MUST be product to create income surely, but noone seems to have seen any, he does not use shops, more direct. And OMG have dealt with them since 2020, so if there was never any money they would have dropped him long ago surely?

Haas MUST have received money, so this stuff MUST get sold somewhere?

One thing is clear the guy is now a publicity machine, and if nothing else you have to applaud him for that!


CoolHands

15,634 posts

175 months

Thursday 21st July
quotequote all
There is no product though. A handful of cans doesn’t count.

DanielSan

17,995 posts

147 months

Thursday 21st July
quotequote all
LukeBrown66 said:
Having now found a release from the team, it gets ever odder.

THEY are saying they never had an agreement with Storey, yet he owns the brand, they are saying they had a deal with RichEnergyLTD or something, but surely that is still a company owned by Storey?

OMG are saying they never spoke with him, their deal was with this LTD company, so this whole things gets ever odder.

And you are right a Netflix docu has to be in the offing, I would love to do some research on it!!

He has also been linked to trying to buy Sunderland FC, obviously the F1 stuff which he maintains he is still involved with, but this bike thing is big, the logo appears on a lot of bikes. Not just in BSB.

There MUST be product to create income surely, but noone seems to have seen any, he does not use shops, more direct. And OMG have dealt with them since 2020, so if there was never any money they would have dropped him long ago surely?

Haas MUST have received money, so this stuff MUST get sold somewhere?

One thing is clear the guy is now a publicity machine, and if nothing else you have to applaud him for that!
There might be gold stickers on the cars/bikes. It doesn't mean the money is coming from selling that product

vaud

45,392 posts

135 months

Thursday 21st July
quotequote all
LukeBrown66 said:
H
One thing is clear the guy is now a publicity machine, and if nothing else you have to applaud him for that!
Not really, not when sponsorship or promises may lead to team's budgets being impacted and jobs being lost?

DanielSan

17,995 posts

147 months

Thursday 21st July
quotequote all
Storey demonstrating just how much better than the pros he really is

https://twitter.com/RichBM2Comp/status/15497406020...

Megaflow

8,184 posts

205 months

Thursday 21st July
quotequote all
Steamer said:
Megaflow said:
DanielSan said:
Megaflow said:
WTAF is that supposed to mean?
There's a similar deal in V8 Supercars for Team Sydney last year and Permiair this season. Their car has Coca Cola branding on it but they're sponsored by the Australian distributor who are using the car to promote the product rather than being sponsored by the Coca Cola company.

This will be a similar deal but sponsored by a distribution company that has nothing to distribute other than gold stickers and some cash with an unknown source.
Ah, ok. Thank you.

In other news the tramp has twitted this:

Yes, of course you did…
I'm not sure which is more believable... do you really think he had a Rich Energy?... I've heard a few people have found one idea
I missed the last bit, I was too busy laughing at the first bit!

Megaflow

8,184 posts

205 months

Thursday 21st July
quotequote all
StevieBee said:
LukeBrown66 said:
The only way we find out is with a comment from the team, did they ever receive any money
This is what makes it all the odder.

All professional sports have systems in place that check the probity of sponsorship money due to increased cases of supposed money laundering rackets in the 90s that started to be seen in many sports including F1 and other formulae. You can't just rock up with a bag of cash and exchange it for a sticker on the car.

All of the RE sponsored teams will have got their money. Assuming the regulators are doing their job correctly, the money would have been legit. The wider question is how?

How is a company able to (apparently) amass enough money to afford headline sponsorship of global sports teams without ever seemingly making or selling anything?

The other question is, why is there not wider interest in this? To me, it's the makings of a cracking Netflix exposé type documentary.
Exactly that. This whole situation is as dodgy as it comes, I can’t believe nobody has done an exposé on it, maybe there is one in the works. I hope so.

silentbrown

7,416 posts

96 months

Thursday 21st July
quotequote all
Megaflow said:
In other news the tramp has twitted this:

Yes, of course you did…
That was three years ago. https://twitter.com/rich_energy/status/11835052857...

Just a pay and drive session, assuming it's even him in the car... https://winfieldracingschool.com/2021/11/22/f1-dri...

LukeBrown66

2,612 posts

26 months

Thursday 21st July
quotequote all
Some of you misunderstand me sorry.

Rich Energy is a product and the ceo is Storey, if the product is being sold solely by him, I doubt a bike race team would be able to have the logos on their bike from just talking to a distributor. I doubt they have sold enough of it to have then created a marketing budget to spend as they wish, it might be the case however which explains the teams press release contradicting Storey.

Their website is plastered with the logo, links to websites etc, that cannot simply be from a distributor, it would have to go past at the least a marketing department and approved by maybe a board, none of which I suspect Storey has.

Yes for a company like Coke, or say Ford, Valvoline, a national distributor can sponsor a team without necessarily seeking approval from Ford direct, it is a national budget and they can spend it nationally, it happens all the time with dealer teams in racing and rallying.

But I do not think RE is big enough yet to do that, there is one company.

If you read into Storey and his dealings, he basically bought this after selling tobacco for a massive profit, he has also got all sorts of people involved like the West Ham owners (themselves not shy of making money in dodgy ways, porn etc).

It is a fascinating situation, and I doubt teams will lose much from it, most BSB teams have a small staff of maybe 3 or 4 people, the rest are contractors for weekends only, so I will not lose sleep over that. Knowing as much about how bike race teams are run and financed in general especially!!

Megaflow

8,184 posts

205 months

Thursday 21st July
quotequote all
silentbrown said:
Megaflow said:
In other news the tramp has twitted this:

Yes, of course you did…
That was three years ago. https://twitter.com/rich_energy/status/11835052857...

Just a pay and drive session, assuming it's even him in the car... https://winfieldracingschool.com/2021/11/22/f1-dri...
He might have driven the car 3 years ago, but that tweet was yesterday. You can see the date on it

chrisch77

436 posts

55 months

Thursday 21st July
quotequote all
I suspect that the only way 'Rich Energy' sponsors any of these recent teams (OMG, BTC) is that Billy has given each of them a container full of cans of the 'product' in lieu of any cash, and then given them a license to distribute the cans for profit to fund the team. That explains the new ltd companies springing up with racing team owners listed as directors.

Perhaps in the case of OMG, the cans of stock given over 2 years ago have now passed their sell by date (metaphorically as well as literally) so there is no more income to come from continuing to sell the cans and Billy has already moved onto his next target (BTC) with a fresher batch of stock.

carl_w

7,759 posts

238 months

Thursday 21st July
quotequote all
chrisch77 said:
I suspect that the only way 'Rich Energy' sponsors any of these recent teams (OMG, BTC) is that Billy has given each of them a container full of cans of the 'product' in lieu of any cash, and then given them a license to distribute the cans for profit to fund the team. That explains the new ltd companies springing up with racing team owners listed as directors..
But how and where are they supposed to sell it, and to whom?

Gazzab

19,873 posts

262 months

Thursday 21st July
quotequote all
He’s a fantastic driver. And has an amazing car.

https://twitter.com/sniffpetrol/status/15500459047...

vaud

45,392 posts

135 months

Thursday 21st July
quotequote all
Gazzab said:
He’s a fantastic driver. And has an amazing car.

https://twitter.com/sniffpetrol/status/15500459047...
Do you think he left on stability control?

Pebbles167

2,868 posts

132 months

Thursday 21st July
quotequote all
DanielSan said:
The book on the Haas debacle is out soon

https://www.richenergybook.com/

The Smoking Tire podcast did a chat with Alanis King one other authors a while ago, she gives a few insights in the interview. The book sounds like it'll be a very good read

https://youtu.be/Pqp4A5Cfft0
Awesome, thanks!

Gazzab said:
He’s a fantastic driver. And has an amazing car.

https://twitter.com/sniffpetrol/status/15500459047...
That's good! hehe

ajprice

23,329 posts

176 months

Friday 22nd July
quotequote all
Gazzab said:
He’s a fantastic driver. And has an amazing car.

https://twitter.com/sniffpetrol/status/15500459047...
Mr Petrol has added today that V12WHU doesn't exist when you search for it in the DVLA gov.uk tax history site https://twitter.com/sniffpetrol/status/15504654770...

I searched the same thing and it doesn't.



Comments found the MOT history and car model though. It's a 3.0 six, not a V12, and it's failed then passed every MOT since 2017.

carinaman

18,859 posts

152 months

Friday 22nd July
quotequote all
V12WHU reminds me of that NP&E thread about one of those financial success scammers, a fat bespectacled lad with a goatie, had a V12 plate on his fake Ferrari.

the-norseman

9,578 posts

151 months

Friday 22nd July
quotequote all
Ah god looks like hes a West Ham fan as well, hopefully hes banned from the Olympic Stadium, actually I recall Rich Energy being the sleeve sponsor of the womens team.

  • edit, just seen that David Sullivan was involved with Rich.
Edited by the-norseman on Friday 22 July 16:25

Krikkit

24,238 posts

161 months

Monday 25th July
quotequote all
Interesting reading, not sure if it's 100% correct mind: https://motorsport.radio/bsb-rich-energy-omg-racin...